If you want to maximise the sales potential of an eCommerce business, then design has two significant roles to play:
First, the design has to be right for the target market. If you are selling a product on price then the site has to 'look right' for selling bargin basement products. If you sell luxury items then again, the site has to provide the image that a target market customer would expect to see from 'their perfect supplier'. Getting the image right will promote trust and instill respect which are necessary requirements for any buying decision.
Second, web page design is there to communicate marketing and sales messages that engage with a potential customer and lead them through the sales funnel to buy. Subtleties in the way that images are rendered, text items displayed, key information highlighted and calls-to action (CTAs) directed all contribute to sales success. Getting all of this right not only requires the very best in pure design skills but also a deep and intimate understanding of psychology, usability, marketing and total business focus. The INDEZ design group has been responsible for some of the highest converting web channels in the industry.
Strong & Effective Marketing Messages
Just like FIGHTSHOP, all of our websites are designed to convey strong and effective marketing messages in order to quickly engage with customers.
Establish The Market Position For a Product
We use specific colours and designs to help establish the market position for a product. Discount Coffee sell well known coffee brands at discount prices therefore the design and colouring is a bit more basic and brassy.
On the other hand, If Only... specialise in bespoke 5 star holidays. Basic and brassy doesn't look good here. Instead we went for a more sophisiticated approach to attract the correct target market
Cart Abandonment Reduction
We even style the checkout page! The placements of buttons, the colours and the way information is displayed all contributes to a high conversion rate. Moray Seafoods has a fantastic checkout page which really appeals to a market that is looking to buy Michelin Star quality seafood.
Engage with your Customers
Engagement will always help sell products. Little Kids Bedrooms and other INDEZ clients have the LIVE CHAT function on their sites and definitely has an impact on conversion ratios.
