Case Study - A and C Audio Visual
A & C Audio Visual equipment suppliers originally contacted INDEZ to simply undertake Search Engine Optimisation on an existing webshop. The core problem for the company was that they continued to loose business to much smaller competitors because sites that were viewed as being much less attractive and much less sophisticated were out-performing them on search engines such as Google. Customers were typing in product names and going directly to web pages. A & C wanted to win this business and required the site to perform with organic search results.
Following a detailed analysis, it became clear that the existing web shop carried a number of structural problems that meant that product pages were not performing well. Insufficient body text, active pages and lack of tuning in main tags and headers were all holding back performance.
The decision was taken to redesign the site from scratch making use of new developments at INDEZ for the automatic optimisation of webshop product pages. The new site was built, optimised and launched. Over the next few months, the online visibility of the site started to climb and this was reflected in unique visitors and sales.
