Case Study - Scott Storage

Scott Storage is a family business going back almost one hundred years. From it's Lincolnshire base, it operates a large modern facility allowing both the public as well as companies and removers to store a wide range of items from household goods through to archive documentation, furniture and materials.

The company has invested heavily in new storage and security facilities and this new investment needed a push with marketing and promotion to get a Return On Investment. Although the company had a website, the company management had found it disappointing in that it had not effectively publicised the company and had not contributed to the development of new business. Established channels such as Yellow Pages were contributing ever fewer sales leads.

Following a strategy review combined with research into suitable suppliers, the company decided to contract INDEZ to undertake a major revamp of their website. Having the site combined with a search engine optimisation contract is believed to be the most effective long-term approach to winning new business from competitors.