Scottish Rugby Direct > Case Study

Case Study - Scottish Rugby Direct

Scotland has long been recognised as a major force in International Rugby since Scottish Rugby's formation in 1873. Today, Scottish Rugby is known and respected around the world and fans of the national game are always keen to keep up with the latest sports wear and accessories that are used by the team and fans alike.

Merchandising is a multi million pound activity and plays a significant role in helping support and finance the game at both national and club levels. INDEZ and Greaves Sports were selected to deliver online sales with INDEZ undertaking the web design, development, hosting, site maintenance and online marketing and Greaves Sports undertaking the product selection and order fulfillment.

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Branding

As an Internationally recognised brand, Scottish Rugby had strict and demanding requirements for the overall branding of the site. In addition to the main branding of Scottish Rugby, the site also sells merchandise on behalf of member clubs such as Glasgow Warriors and Edinburgh Rugby. For the separate clubs, the website has separately branded pages and content so that links from main club websites show a consistent branding through the sourcing and sales process.