TOOLSTOP > Case Study

Case Study - TOOLSTOP

TOOLSTOP are the online Business-to-Consumer (B2C) channel of Noel Kegg Ltd. The company is one of the UK's leading power tools supplier and has been established for over forty years, supplying professional trades people and larger corporations, in the private as well as public sector, locally and nationally, with quality power tools, hand tools, workwear, personal protective equipment (PPE), safety footwear, access equipment and other trade accessories.

The company has a massive range of stock with over 12,000 products (and growing) held in their 22,000 sq ft warehouse in. All of these products sell from stock with next day delivery throughout the UK.

When the company decided to launch their brand online, INDEZ was selected on the basis of high reputation, a long track record for developing similar types of webshop combined with a demonstrable expertise in search engine optimisation applied to ecommerce webshops.

"INDEZ have provided us with with a great looking, easy to use website which we are really proud of" - Neil Bruce, TOOLSTOP Manager

toolstop.co.uk

• Case Study

• Back to Portfolio
• Visit this Site

Ecommerce and Catalog Management

The INDEZ Ecommerce platform is a mature and proven platform for the development and evolution of online businesses. Key features include:

• Search Engine Optimised architecture with automatic page tuning, automatic keyword-loaded URL re-writer, rule-based URL-redirects and intelligent site indexing via Dynstatic index optimiser.
• Wide range of over 10 Payment Service Provision (PSP) options. TOOLSTOP chose PayPal.
• Full and comprehensive Content Management System (CMS).
• Fully featured components for tasks such as multi-buy, related products, last viewed products, popular products and VAT on - VAT off switching.

The TOOLSTOP webshop has an advanced catalog that allows the company a fully extensible framework for adding detailed rich content about specific products as well as high quality imagery.

A key point about a webshop is that, unlike a high-street shop, it has to operate without there being a sales person helping to advise or guide a customer in the choice and selection of a particular product. To simply state the name of a product and show a low resolution image is simply not sufficient. If a customer is to be sure that they are buying the right product that is exactly what they are looking for then they need access to as much information as possible.

The INDEZ webshop platform provides TOOLSTOP with a complete catalog authoring system. The catalog is based on unique and TOOLSTOP copyright information selected and refined by staff who are experts in tools and how they should be used. It is expected that, the online catalog will eventually become a major asset for the company.