We specialise is creating multi-million Pound eCommerce websites. We achieve this by ensuring that the sites:
- Are correctly hosted so as to not loose business.
- Perform well on search engines and referring sites to attract qualified sales leads.
- Convert sales leads into sales with conversion ratios well ahead of the industry average.
Once launched we work closely with our clients to progressively fine tune the site to maximise sales. There is no silver bullet, no magic ingredient - just lots of careful monitoring, experimentation, refinement and improvement.
Only the best of the best eCommerce sites come to succeed in and then dominate their markets. This means that your website has to tick each every tick box that leads to winning business, out-performing competitors and ensuring that customers buy from you - over and over again.
What does INDEZ do that makes us different?
Throughout the eCommerce life cycle, INDEZ performs many hundreds of checks. Although the influence of any one item may only have a small effect, their combined sum is ultimately what leads to online success. Here are just of few of the things that we do to make sure our clients webshops are winners:
- We undertake market viability tests at the start of any project to re-risk the business - before you commit to the full project.
- At the start of the project we revisit your Corporate Communications Strategy to ensure that it has been optimised for online trade.
- We think hard about trust respect and authority and do everything possible to ensure that you are perceived as the most trusted supplier within your market.
- When we undertake design, we focus on design for conversion - design is there to increase sales and maximise conversion.
- We work closely with you to make sure that everything you sell is organised and structured in a way that leads customers quickly, easily and intuitively to exactly what they want to purchase.
- Because we focus on what has to be done to create sales for you, website launch is considered more as the start of the project than as 'job done'.
- We provide a range of packages and services designed to grow and evolve with your online business. A continuous process of expert advise, feedback, experimentation and site adjustment is all part of what is needed to grow sales and, ultimately, dominate your online market.
- We use Artificial Intelligence (Dynstatic) to optimise the redirection and formation of web addresses and other factors that help with search marketing.
- We use very low-contention servers to ensure that our webshops are fast and responsive.
- We operate full disaster recovery operations across multipe sites to make sure that any hiccup does not turn into disaster.
- We implement fully audited hacker-safe servers to best protect you and your customers.
- We provide all the help, training and support that you need to maximise the potential of your eCommerce business.
Example Sales Performance
This graph shows the output from Sage-accounting for a new eCommerce business. This was achieved by INDEZ for a company with no previous website or online trading history. Predictable steady growth is an important component of the project in that it allows the rest of the business to focus on sorting out any teething problems over accounts, supply chain, or fulfilment operations.
Market Leading Conversion Ratios
According to Fireclick, most eCommerce conversion ratios (the ratio of visitors to buyers) lie between 2.0% and 2.5%. INDEZ has been able to demonstrate website conversion ratios of many times higher than this. The screenshot shows results taken from a mature eRetail business designed, hosted, run and marketed by INDEZ.
Instant Sales
Over time, INDEZ websites repeatedly come to dominate the listings of search results on sites like Google. However, the key issue for a new online business is getting sales right away. To solve this, INDEZ provides expert Google AdWords campaign management. What this means is that we can get a new business positioned prominently within search results so as to drive qualified sales leads as soon as a site gets launched.
