Before Starting any e-commerce project, you need to know if, in business terms, it is likely
to work. E-commerce Viability Testing is a standard process that can be used to reduce
risk and to focus available resources onto those items that are likely to generate the most
profit in the shortest time-scale.
- Clarification of core proposition
- Brand Viability
- Search Volumes
- Trends
- Geographic variance and reach
- Seasonality
- SEO Viability
- Adwords Viability
- Social Viability
- Price Comparison Viability
This data will allow a company to make strategic business decisions to:
- Determine whether you can generate sales and make a profit.
- Identify close-match marketing keywords.
- Determine traffic costs.
- Work out average profit based on product margins and average conversion rate from similar campaigns.
- Competitor analysis
A short-form test that has a focus on a few key project parameters. Result is
a two page document. Delivery is usually between 2 to 4 days.
An in-depth ten page report. Delivery is usually between 7-10 days.
Every Viability Test requires that the business completes a short form asking questions
about the business.
For more information, please get in touch or email jayne.cunningham@indez.com
