Almost all eCommerce websites are built and marketed so that they will focus on a single primary geographic market. For many online businesses this is a major restriction and why many eCommerce businesses come to INDEZ to grow their International sales.

What's involved in making an online business work across territories?

Server Infrastructure

Slow load times have a major impact both on sales conversion and on SEO (slow servers reduce search engine rankings). INDEZ works closely with Rackspace to ensure that load times are fast across all targeted territories.

Text Content

INDEZ is able to create sites that automatically render different content to different territories. {show screen crops of the 'color/colour' home page of LKB} Small and subtle changes like this will have a measureable and significant improvement on conversion when subject to A/B testing.

Pricing

INDEZ servers are usually configured to draw down exchange rates daily from the European Central Bank. These exchange rates can either be set to auto-convert into local currencies or they can be converted with a formula to reflect the cost of trading in a particular territory. Toolstop product page in Norwegian Krona

Local Phone Contact and opening times

Customers will always be concerned if they think they are purchasing from overseas. By providing a local phone number and office opening times that are automatically converted into the local time zone will offset that concern and lead to increased sales.

Courier Optimisation

Different couriers operate under different rules and costing structures. Some courier by weight, others by size, each has a different supply chain process and even different rules for packaging. INDEZ has developed a rule-based system that optimises couriers and is able to select different suppliers automatically for different territories so as to minimise costs to the customer. This can be very important for small-value items when courier costs can be of the same order as the product cost. INDEZ has custome versions for the management of multi-package deliveries.

Marketing

Multi-territory marketing is an essential requirement for global businesses. INDEZ has a wide range of case studies where we manage large numbers of separate channel campaigns across a variety of territories.

Look what we did for The Macallan Whiskey Company.