Online Marketing :: INDEZ Ltd

Why Invest In Marketing?

There is no point in having any kind of business unless it is marketed and promoted. As a business grows and flourishes, marketing spend quickly becomes the major cost element for an enterprise.

Unlike offline marketing where a company might allocate a fixed spend on marketing, online marketing should always be done using a formula rather than a fixed limit. The reason is that there is invariably quick feedback between money spent on marketing and sales that result from that spend.

If all the true costs of a business are known then profit on selling any particular product can be calculated exactly. In this way marketing can be thought of as a machine that you put money into and a known return can be generated. Put simply, marketing becomes a money-making machine.

The skill of an INDEZ eCommerce marketer is to identify, setup and manage campaigns that maximise Return On Investment (ROI) for the client.

Any channel that provides positive ROI should then be saturated to create as much sales volume as possible. Increased focus is always given to those campaigns that generate the most profit and the most volume.

Once a channel has been setup, a skilled marketer will refine, focus and optimise.

How much profit should I make?

As much as possible. The only possible goal is to dominate the market.

Profits can only be maximised when every single cost is calculated and when every campaign channel is accurately measured. Although you will want to get as much profit as possible for every sale, provided each sale generates at least some profit then the sale is good because:

Some profit is better than no profit.
Ecommerce is all about volume. The more volume then the more scope you have for buying cheaper wholesale.
Every sale you make is a sale that your competitor lost.