With any business comes risk:

Are there customers for my products? Will they get to find me? Will they prefer to buy from me as opposed to a competitor? Is there enough volume to make the enterprise viable?

The majority of business decisions of this type are usually answered by guesswork backed up by "experience of the area", "knowledge of the market" or "gut feel".

On the web, there's a much better way!

Target Market User Profiling (T-mup)

There are two key factors that define a market:

  • Customers and what they want.
  • Competitors and what they offer.

With the right tools, know-how and an analytical/scientific approach it is possible to replace guesswork with hard facts and numbers.

  • The T-mup process is followed with every INDEZ project and allows us to:
  • Clarify the business proposition and define the key marketing messages to be used in marketing campaigns.
  • Identify and research online competitors and understand how each is positioned within the market.
  • Look at customer volumes and analyse the geographic distribution and keyword focus. Understand market trends and segmentation.
  • Create buying persona's for key market segments.

This information can be used by a prospective online business to reduce guesswork and assist with defining the overall potential viability for the venture.

If necessary, T-mups can be produced in document form and delivered as a stand-alone item.

Once a project gets the go-ahead, the INDEZ focus is to do everything possible to ensure that resource is focused onto those items that generate the most sales and the most profit in the shortest timescale. In the final analysis, this approach will always win-out in reducing business risk. There's no single item that achieves this on it's own.

Conversion Optimisation

INDEZ systematically analyses and then optimises each and every component of the online business including:

  • Product page conversion optimisation
  • Checkout optimisation
  • Feed optimisation (e.g. Google base optimisation)
  • Market channel prioritisation
  • URL optimisation
  • Search Engine optimisation
  • Page load-time optimisation
  • Server optimisation

Training

To provide additional levels of risk-reduction and customer reassurance, we ensure that all customers are fully trained on how to make best use of the website Content Management System along with advice and resources to help with Internet Marketing.

Post Launch Support

Finally, we provide one of the most comprehensive suites of support and maintenance within the industry. These post-launch activities monitor and track all website activity to make sure that any online business is doing all it can to win market share, open new markets and maximise profits. These activities are coordinated by an INDEZ Relationship Manager who is there to assist, guide and coordinate the numerous activities necessary for online success.