July 1, 2022

Ecommerce Marketing Calendar 2022

Dr Peter Mowforth

Here is the most comprehensive, accurate and easy to use ecommerce marketing campaign planning resource for events, holidays and themed dates throughout 2022.

        Italicised dates are ones that change each year    |    Bracketed content denotes national campaigns


1st January - New Year’s Day
1st - 31st January - Dry January (alcohol abstinence)
1st - 31st January - Ginuary (UK)
1st - 31st January - Walk Your Dog Month
1st - 31st January - Veganuary
2nd January - Science Fiction Day
4th January - National Trivia Day
9th January - Golden Globe Awards
6th January - National Shortbread Day (Scottish)
7th January - Orthodox Christmas Day
8th January - Bubble Bath Day
9th January 2022 - Golden Globes
10th January - 16th January - Houseplant Week (UK)
11th January - Apples Day (De)
12th January - Kiss A Ginger Day
14th January - Dress Up Your Pet Day
15th January - Hat Day (UK)
17th January - World Religion Day
17th January - Blue Monday; gloomiest day of the year
17th - 30th January - Australia Open (Tennis)
18th January - Martin Luther King Jr. Day
18th January - Brew Monday; celebrating tea (UK)
18th January - Winnie the Pooh Day (UK only)
19th January - International Popcorn Day (US)
19th - 23rd January - London Art Fair
20th January - Cheese Lovers Day
22nd January - Scottish Athletics
23rd January - National Handwriting Day
23rd January - National Pie Day (US)
24th January - Belly Laugh Day
24th January - UNESCO International Day of Education
24th January - Beer Can Appreciation Day
24th January - National Compliment Day (US)
25th January - Burns Night
26th January - Australia Day
26th January - Spouses Day
27th January - Chocolate Cake Day
28th January - Fun At Work Day
29th January - Puzzle Day (US)
29th January - 5th February - National Storytelling Week (UK)
31st January - Inspire Your Heart With Art Day
31st January - The Grammy Awards


1st February - Chinese New Year (Year of the Tiger)
1st - 28th February - Black History Month (US)
1st - 28th February - LGBT History Month (UK)
2nd February - National Groundhog Day
3rd February - Girls and Women in Sports Day
4th - 20th February - Olympic Winter Games (Beijing)
4th February - Work Naked Day
4th February - Wear Red Day UK
5th February - World Nutella Day
5th February - Rugby 6 Nations begins
6th February - National Chopsticks Day
6th February - Yorkshire Pudding Day
8th February - FIS Alpine World Ski Championships
9th February - Pizza Day
10th February - Umbrella Day
11th February  - Inventors Day (US)
13th February - Super Bowl
13th February - Galentine’s Day
13th February - International Shawarma Day
14th February - Valentine’s Day
14th February - International Book Giving Day
15th February - Singles Awareness Day
17th February - Random Acts of Kindness Day
18th February - Drink Wine Day
18th February - National Battery Day
20th February - Love Your Pet Day
21st February - US Presidents’ Day
21st February - Family Day (Canada)
22nd February - Margarita Day
21st February - March 6th - Fairtrade Fortnight
24th February - National Chili Day
27th February - National Retro Day
28th February - Floral Design Day


1st March - Mardi Gras Day
1st March - Pancake Day (Shrove Tuesday)
1st  March - St David’s Day (patron saint of Wales)
1st  March - National Pig Day
2nd March - Ash Wednesday
3rd March - World Wildlife Day
3rd March - National Anthem Day
3rd March - Mulled Wine Day
3rd March - World Book Day
4th March - National Sons Day
5th March - Dress in Blue Day
4th March - Employee Appreciation Day
6th March - Frozen Food Day
7th March - Cereal Day
7th March - 13th March - National Butchers Week (UK)
8th March - International Women’s Day
9th March - Barbie Day
9th March - Meatball Day
10th March - Pack Your Lunch Day
11th March - 20th March - British Science Week
11th March - National Worship of Tools Day
10th March - 13th March - Crufts (Dog competition, UK)
12th March - Plant a Flower Day
13th March - BAFTAs
13th March - Jewel Day
14th March - Children’s Craft Day
14th March - Potato Crisp Day
14th March - 20th March - Nutrition and Hydration Week
15th March - National Everything You Think is Wrong Day
15th March - National Shoe the World Day
16th March - Young Carers Awareness Day (UK)
16th March - Everything You Do Is Right Day
16th March - Freedom of Information Day
17th March - St Patrick’s Day
18th March - 20th March - World Athletics Indoor Championship
18th March - Global Recycling Day
18th March - National Awkward Moments Day
18th March - Comic Relief (Red Nose Day, UK)
19th March - International Poultry Day
19th March - Chocolate Caramel Day
20th March - 27th March - Complementary Therapy Week (UK)
20th March - World Oral Health Day
20th - 25th March - European Youth Olympic Winter Festival (EYOF)
20th March - First Day of Spring
20th March - International Day of Happiness
20th March - Proposal Day
21st March - International Day of Forests
21st March - International Poetry Day
21st March - National Fragrance Day
21st March - International Poetry Day
21st March - National Single Parent Day
22nd March - World Water Day
23rd March - National Puppy Day
25th March - International Waffle Day
26th March - Purple Day (Epilepsy, UK)
26th March - National Spinach Day
27th March - Mother’s Day (Mothering Sunday, UK)
28th March - BST starts
30th March - Doctors Day
30th March - National I Am in Control Day
30th March - World Idli Day
31st March - National Crayon Day


1st  April - April Fool’s Day
1st April - 10th May - Pet Month (UK)
2nd April - Good Friday
2nd April - International Children's Book Day
2nd April - National Handmade Day
3rd April - Find a Rainbow Day
3rd April - National Tweed Day
4th April - 10th April - Golf Masters
4th April - National Vitamin C Day
4th April - International Carrot Day
4th April - 10th April - Community Garden Week (UK)
5th April - 9th April - Garden Wildlife Week (UK)
5th April - National Caramel Day
6th April - Tartan Day
6th April - National Walking Day
8th April - National Zoo Lovers Day
9th April - Cherish an Antique Day
9th April - Grand National (Horse Racing)
10th April - Siblings Day
11th April - Pet Day
14th April - National Gardening Day
17th April - 25th April - Discover National Parks Fortnight (UK)
17th April - Espresso Day (Italy)
17th April - Easter Sunday
16th April - 2nd May - World Snooker Championship
16th April - 22nd April- Invictus Games
17th April - Malbec World Day (wine)
18th April - Easter Monday
18th April - 27th April - English Tourism Week
19th April - National Garlic Day
20th April - Look Alike Day
21st April - World Creativity and Innovation Day
21st April - National Tea Day (UK)
21st April - National Kindergarten Day
19th April - 30th April - The Big Pedal (Kids Cycling, UK)
21st April - National Creativity Day
22nd April - Earth Day
23rd April - St George’s Day
23rd April - National Vinyl Record Day (UK)
23rd April - National Picnic Day
23rd April - German Beer Day (De)
27th April - Denim Day
26th April - Kids and Pets Day
26th April - World Intellectual Property Day
25th April - 1st May - National Gardening Week
27th April - National Tell a Story Day (US)
28th April - National Superhero Day
29th April - International Dance Day
30th April - International Jazz Day


1st May - May Day
1st May - 30th May - National Walking Month (UK)
1st May - Lemonade Day (Kids Entrepreneurship)
3rd May - Garden Meditation Day
3rd May - National Textiles Day
4th May - Bird Day
 4th May - Star Wars Day
 5th May - National Astronaut Day
6th May - National Beverage Day
7th May - Astronomy Day
7th May - National Archery Day
8th May - Mothers Day (USA)
10th May - National Chocolate Fish Day (NZ)
12th May - National Limerick Day
13th May - World Cocktail Day
13th May - International Hummus Day
13th May - 29th May - Ice Hockey World Championships
14th May - FA Cup final (Football/Soccer)
14th May - World Fair Trade Day
15th May - National Children's Day (UK)
16th May - 22nd May - National Vegetarian Week (UK)
16th May - 22nd May - International Coaching Week
16th May - International Day of Light
16th May - 5th June - French Open, Tennis
17th May - World Baking Day
16th May - 16th June - National Smile Month (teeth, UK)
18th May - UEFA European Football Final
20th May - World Bee Day
21st May - World Meditation Day (Gut)
21st May - International Tea Day
22nd May - World Goth Day
22nd May - National Craft Distillery Day
22nd May - National Buy a Musical Instrument Day
23rd May- 30th May - English Wine Week
24th May - Brother’s Day
24th - 28th May - Chelsea Flower Show
25th May - Wine Day (US)
25th May - National Senior Health & Fitness Day
26th May- Thank a teacher day
27th May - National Fish and Chips Day (UK)
28th May - UEFA Champions League Final
28th May - National Burger Day
29th May - National Biscuit Day
30th May - 5th June -Barbecue  Week(UK)


1st June - World Milk Day 
1st June - Global Day of Parents
1st June - 30th - Pride Month
1st June - Global Running Day
2nd June - Spring Bank Holiday
2nd June - 5th June - Queen's Platinum Jubilee Holiday
3rd June - World Bicycle Day
3rd June - Fish and Chip Day (UK)
4th June - National Cheese Day
6th June - 12th June - National Bike Week (UK)
6th June - Eyewear Day
6th June - National Gardening Exercise Day
7th June - 13th June - National Coaching Week (UK)
11th June - World Gin Day
11th June - 12th June - 24 Hours of Le Mans Endurance Motor Race
12th June - National Red Rose Day
12th June - National Loving Day
12th June - International Falafel Day
14th June - International Bath Day
14th June - Wear Blue Day
15th June - National Beer Day (UK)
15th June - National Smile Power Day
15th June - Nature Photography Day
15th June - Magna Carta Day
15th June - National Vegemite Day
16th June - 19th June - US Open (Golf)
17th June - Vegetables Day
18th June - 3rd July - FINA World Swimming Championships (25m)
18th June - National Go Fishing Day
18th June - International Sushi Day
19th June - Father’s Day (UK)
20th June - International Surfing Day
21st June - Longest Day of the Year, Summer Solstice
21st June - Beginning of Summer (Northern Hemisphere)
21st June - International World Music Day
21st June - International Day of Yoga
21st June - National Selfie Day
23rd June - Alan Turing Day
22nd June - 26th June - Glastonbury Festival
23rd June - National Pink Day
25th June - Summers Giving
27th June - National Sunglasses Day
27th June - 10th July - Wimbledon (Tennis)
28th June - National Logistics Day
29th June - National Camera Day
30th June - Social Media Day


1st July - July 30th - Plastic Free Month
1st July - 24th July - Tour de France (Cycling)
4th July - American Independence Day
6th July - International Kissing Day
7th July - World Chocolate Day
8th July - National Video Games Day
9th July - World Rum Day
11th July - Cheer Up The Lonely Day
12th July - National Simplicity Day
12th July - Cow Appreciation Day
12th - 13th July - Amazon Prime Day
14th July - National Nude Day
15th July - National Give Something Away Day
15th July - I Love Horses Day
14th - 17th July - British Open (Golf)
17th July - World Emoji Day
20th July - National Moon Day (First moon landing)
20th July - International Chess Day
22nd July - School Holidays (UK Summer holidays begin)
24th July - National Cousins Day
24th July - National Parent’s Day
25th July - National Wine and Cheese Day
27th July - National Scotch Day (USA)
28th July - National Refreshment Day (to cool down)
28th July - National Milk Chocolate Day
29th July - National Lipstick Day
30th July - Friendship Day
30th July - National Father-in-Law Day
31st July - National Avocado Day


1st August - Yorkshire Day (UK)
1st August - National Girlfriends Day
1st August - Summer Bank Holiday (Scotland)
2nd August - Colouring Book Day
2nd August - National Night Out Day
4th August - Cycle to Work Day (UK)
5th August - National Underwear Day
5th August - International Beer Day
7th August - National Sisters Day
8th August - Cat Day
8th August - Global Sleep Under The Stars Night
8th August - National Happiness Happens Day
9th August - Book Lovers Day
8th August - 14th August - Afternoon Tea Week
10th August - National Lazy Day
11th August - Son’s and Daughter’s Day
11th August - National Bakewell Tart Day (UK)
13th August - Prosecco Day (UK)
13th August - International Left Handers Day
15th August - National Leathercraft Day
15th August - National Relaxation Day
16th August - National Tell a Joke Day
17th August - National Cupcake Day (UK)
17th August - National I LOVE My Feet Day!
19th August - World Photo Day
19th August - National Potato Day
21st August - Entrepreneurs Day
21st August - National Senior Citizens Day
27th - 29th August - Notting Hill Carnival
26th August - National Dog Day
28th August - National Burger Day
28th August - National Red Wine Day
28th August - National Bow Tie Day
29th August - Summer Bank Holiday (England)
30th August - Toasted Marshmallow Day
30th August - National Beach Day
31st August - National Matchmaker Day


1st September - 29th September - Organic September (UK)
2nd September - National Coconut Day
3rd September - World Beard Day
6th September - Read a Book Day
7th September - 11th September - World Rowing Masters Regatta
7th September - National Beer Lover’s Day (US)
9th September - National Teddy Bear Day (US)
12th September - National Chocolate Milkshake Day
13th September - National Peanut Day
13th September - National Programmers Day
15th September - National Online Learning Day
16th September - World Guacamole Day
16th September - National Tradesmen Day
17th September - International Guinep Day
18th September - 25th September - World Rowing Championships
18th September - 25th September - UCI Road World Championships
17th September - National Gymnastics Day
19th September - 25th September - International Week of Happiness
20th September - IT Professionals Day
22nd September - Business Women’s Day (US)
23rd September - Autumnal Equinox
23rd September - Celebrate Bisexuality Day
23rd September - National BRAVE DAY
25th September - National Daughter’s Day
25th September - 2nd October - Wool Week (UK)
27th September - World Tourism Day
27th September - Scarf Day
28th September - World Marmite Day
28th September - Women’s Health & Fitness Day
29th September - Martime Day
30th September - National Sporting Heritage Day (UK)


1st - 31st October - Black History Month (UK)
1st - 31st October - Breast Cancer Awareness Month
1st October - International Coffee Day
1st October - National Manufacturing Day
1st October - National Hair Day
1st October - World Vegetarian Day
2nd October - London Marathon
2nd October- Grandparents Day
3rd October - National Techies Day
3rd October - National Boyfriend Day
3rd October - October 9th - National Hygiene Week
4th October - October 10th - World Space Week
4th October - 9th October - National Curry Week
4th October - World Animal Day
4th October - National Golf Lover’s Day
5th October - World Teachers Day
5th October - National Do Something Nice Day
6th October - National Plus Size Appreciation Day
6th October - National Noodle Day
7th October - World Smile Day
7th - 16th October - World Coastal Rowing Championships
7th October - National LED Light Day
8th October - 12th November - Women's World Cup (Rugby)
10th October - World Mental Health Day
10th October - World Porridge Day
10th October - National Cake Decorating Day
11th October - Ada Lovelace Day
12th October - National Curves Day (US)
13th October - Good Samaritan Day
14th October - Egg Day
14th October - National Dessert Day
16th October - ICC World T20 (Cricket)
16th October - World Food Day
16th October - Boss’s Day
21st October - Apple Day (UK)
22nd October - National Nut Day
22nd October - Make a Dog’s Day
22nd October - National Make A Difference Day
23rd October - Wear it Pink (Breast Cancer UK)
24th - October - Diwali (start of Indian Festival of Lights)
24th October - United Nations Day
25th October - World Pasta Day
25th October - National Mother-in-Law Day
26th October - National Pumpkin Day
31st October - Halloween
31st October - Magic Day
31st October - BST ends


1st - 30th November - Movember (Men’s Health Awareness Month)
1st November - World Vegan Day
1st November - Authors’ Day
1st November - National Brush Day
1st November - Melbourne Cup (Horse Racing)
4th November - Candy Day
3rd November - National Cash Back Day
5th November - Guy Fawkes Night (UK)
11th November - Remembrance Day (Poppy Day, UK and Commonwealth)
11th November - Singles Day (Alibaba)
13th November - World Kindness Day
13th November - Remembrance Sunday
14th November - 20th November - National Book Week (Scotland)
19th November - International Men's Day
20th November - National Child’s Day
20th November - Childrens Day
22nd November - International Kimchi Day
24th November - Thanksgiving (USA)
25th November - Black Friday
26th November - World Cake Day (US)
28th - November - Cyber Monday
30th November - St Andrew’s Day


3rd  December - Small Business Saturday (UK)
4th December - Cookie Day
4th December - National Sock Day
10th December - National Lager Day
10th December - Christmas Jumper Day
11th December - Mountain Day
12th December - Green Monday (eBay online retail peak)
18th December - 26th December - Hanukkah (Jewish Festival)
21st December - Winter Solstice (Northern Hemisphere)
21st December - Crossword Puzzle Day
24th December - Christmas Eve
25th December - Christmas Day
26th December - Boxing Day
31st December - New Year’s Eve


Why is an ecommerce marketing calendar important?

Used properly, an Ecommerce Marketing Calendar will help a marketeer to organise their work and bring topical relevance to campaigns. Having a focus on relevant dates will help customer engagement and improve sales conversion.

How to use an ecommerce marketing calendar?

Look through the calendar dates and select those that relate to your target customer demographic. Then use those dates for email shots, blog posts, social media campaigns and events that tie together your customer interests with the specific focus for the calendar day or period along with specific products around which you have special promotions.

How to Increase sales conversions using an ecommerce marketing Calendar

Use the calendar event/focus to target new channels or ways to promote what you sell. For example, if the event relates to a particular hobby then consider targeting a popular blog that is active on that subject area.

Organise sales campaigns around an Ecommerce Marketing Calendar

Group calendar events into niche themes and then try to develop a group following targeting special interest groups.

How much of a Marketing Calendar changes each year?

Around 20% of the Ecommerce Marketing Calendar changes each year. This is usually because an event is tied to a particular day of the week.

How to maintain your Ecommerce Marketing Calendar

Keep this page as a linked favourite and check back for updates.

The INDEZ commerce Marketing Calendar is a great way to make your marketing campaigns more interesting and engaging. Theme them around the different seasons, the months and even specific days throughout the year. If you sell sportswear then having a newsletter that relates to the Rugby Five Nations or Wimbledon will aid engagement. Add a splash of colour to coincide with India’s Holi Day or focus on lighting during Diwali Day. Make some noise for Guy Fawkes night or offer a frightening bargain on Dios Los Muertos day. Offer something blue and white for St Andrews Day as well as anything associated with stars or stripes for US Independence day.

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