Design & Development / B2B & Event Websites

Agentic websites for modern businesses.

We design and build Webflow websites for B2B companies and events. Then we connect your team to Claude through MCP, with AI-led conversion design and hands-on training, so a change that used to take a week takes a few minutes.

Working with ClaudeReview
Your operations managerScan the website for UK legal compliance and show me the changes you'd suggest, for approval.
Claude, through Webflow MCPI checked all 64 pages, the forms and the cookies. 7 suggested changes are ready for you to approve. Nothing changes until you do.
UK compliance review7 changes
Footer: add company number and registered officeCompanies Act trading disclosures
✓✕
Newsletter form: link to the privacy noticeUK GDPR: tell people how their data is used
✓✕
Ticket prices: include the booking feeDMCC Act 2024: no fees added at checkout
✓✕
Working with ClaudeReview
Your marketing teamCheck the website for missing SEO titles, meta descriptions and schema markup, and show me the changes for approval.
Claude, through Webflow MCPI checked 64 pages and 38 CMS items. Every fix is drafted in a review page, so you can approve them one by one or all at once.
SEO review41 changes
23 meta descriptions writtenEach under 155 characters, matched to the page
✓✕
9 SEO titles shortenedToo long for Google, so they were being cut off
✓✕
Schema added: Organisation, Event, FAQSo Google can show dates, prices and answers
✓✕
Working with ClaudeReview
Your marketing teamCheck the website for typos, grammar and consistency of tone.
Claude, through Webflow MCPI read all 64 pages and 120 blog posts. Each fix is shown before and after in a review page for you to approve.
Copy review38 fixes
recieve receive and 16 more typosAcross 12 pages and 5 blog posts
✓✕
optimize optimise: UK spelling on 11 pagesMixed US and UK spelling
✓✕
3 service pages switch from "we" to "they"Rewritten in your usual voice
✓✕
Open reviewYou approve
£5,000
starting price for a Webflow build (ex VAT)
1–2
months to build an entry-level site
Minutes
for your team to make a typical change with AI
Free
Webflow and AI editing demo on request
What you get

A website designed to sell, and a team that can run it.

Every INDEZ Webflow site comes with four things most agencies don't offer together.

Designed by INDEZ

Your own design, not a template

We design every page around one job: turning visitors into enquiries. It's built in Webflow from a library of on-brand sections, so new pages always look right.

AI MCP editing

Change your site by asking

Your team asks Claude in plain English to update copy, add a case study or build a landing page. Claude makes the change in Webflow through MCP and you check it before anything goes live.

AI CRO design

Every page reviewed for conversions

We use frontier AI to review headlines, forms, calls to action, page speed and phone layouts against conversion best practice, then test each change in a real browser before it's published.

AI MCP training

Your staff trained to use it

Hands-on sessions show your marketing team how to edit the site with AI safely, write good requests, check changes and publish with confidence.

AI EDITING

Your website, edited in plain English.

MCP connects Claude, Anthropic's frontier AI, directly to your Webflow site. It reads your pages, makes the change you ask for on a staging copy, and checks the result on desktop and phone. A person always publishes.

For your marketing team

No more waiting on a developer

Copy updates, new case studies, landing pages for a campaign, SEO titles and image alt text: your team asks, Claude builds it to your design system, and you review it on staging.

✓ Campaign pages live the same day

✓ Changes stay on brand, using your own sections

✓ No Webflow Designer skills needed

For conversion rate

AI CRO, built into every change

Claude reviews pages for clarity, trust signals and friction, suggests stronger headlines and calls to action, and runs headless browser checks on desktop and phones before anything is published.

✓ Clear next step on every page

✓ Forms and buttons checked on every device

✓ Faster pages, which convert better

Staging first
Every change goes to a staging copy before your live site.
A person publishes
AI never publishes on its own. You approve every release.
Hide, don't delete
The AI hides old content instead of deleting it, so nothing is lost.
Backups & versions
Webflow keeps backups and versions, so any change can be rolled back.
Event websites

Event websites that sell tickets and keep up with your programme.

From the first announcement to the day itself, your team updates speakers, sessions and tickets by asking Claude.

ecommercescotland.com
The Ecommerce Scotland 2027 website, built in Webflow by INDEZ

Showcase · Ecommerce Scotland 2027

Scotland's ecommerce, retail and digital marketing conference

Redesigned and rebuilt in Webflow by INDEZ in October 2026, and run day to day with Claude through Webflow MCP. Thursday 20 May 2027 at the IMAX, Glasgow Science Centre.

✓ Ticket shop with brand and agency prices

✓ Talks, panels and speaker pages

✓ Attendee details collected for name badges

✓ Newsletter and attendee details sent to Klaviyo

✓ Speaker applications and a waiting list

Visit ecommercescotland.com →

Tickets and checkout

Ticket types, prices and confirmation emails, set up for your event.

Programme from the CMS

Talks, panels, speakers and timings kept in one place.

Sponsors and exhibitors

The logos and listings your sponsors expect to see.

Ready for Google

Event details marked up so search results show the date and venue.

PROOF · ECOMMERCE SCOTLAND

Scotland's ecommerce conference runs its website this way.

We redesigned and rebuilt ecommercescotland.com in Webflow with Claude through MCP in October 2026, then got 2027 tickets ready to go on sale. Every change was checked on staging before a person published it. These are real requests from that work.

  • “Change the event date to Thursday 20 May 2027 everywhere”

    Every page, template, footer, SEO setting and FAQ updated in one sweep

    Same day

  • “Add a ticket type: brands £100, agencies and suppliers £200”

    Ticket product, pricing and checkout wording updated together

    Same day

  • “Collect name, job title and company for every attendee”

    New attendee form for name badges, sending entries to Klaviyo

    Same day

  • “Tell buyers what happens next after they order”

    Order confirmation email and a “What happens next” panel

    Same day

  • “Send footer newsletter signups to Klaviyo”

    Signup form connected and tested end to end

    Minutes

AI MCP training

Train your team to work with AI.

Practical training for your marketing and sales staff, on your own website. It's included with every INDEZ build, and available on its own for an existing Webflow site.

Getting connected

We set up Claude with your Webflow site through MCP, with the right access for each person.

Asking well

How to write requests that get the right result first time, from a typo fix to a full landing page.

Working safely

Staging first, a person publishes, nothing deleted: the rules that keep your live site safe.

Checking changes

How to review a change on desktop and phone, and what to look for before you publish.

SEO and accessibility

Page titles, meta descriptions and image alt text, done properly on every page you add.

AI for growth

Using AI to draft content, review pages for conversions and plan tests that bring in more leads.

HOW IT WORKS

Designed, built, then handed over properly.

1. Plan

We agree who the site is for, the leads you want and how they reach your CRM.

2. Design

We design each page for conversions, with AI reviews of every layout before build.

3. Build & launch

We build in Webflow, move your content across, test on every device and launch.

4. Train your team

Your staff learn to edit and grow the site with AI, with us on hand when needed.

Webflow

Fast, secure hosting and a visual CMS.

Webflow hosting runs on a global network of 100+ datacentres with a built-in CDN, backups, versioning and automatic security updates.

Webflow CMS

Launch campaigns faster, supercharge your content marketing and iterate quickly, with full control of publishing in a completely visual editor.

Lightning-fast, ultra-reliable hosting

Fast, scalable hosting on Webflow's global network, with 100+ datacentres worldwide, a built-in content delivery network, backups, versioning, automatic security patching and maintenance.

Rapid build times

Entry-level INDEZ lead generation websites are usually quick to build: typically 1 to 2 months, providing all content and images are available.

Data migration

Migrating to Webflow from WordPress, Drupal or Joomla is usually straightforward, providing data is available in a MySQL database or a spreadsheet (for example from Wix or Squarespace).

Free Webflow demo available

Contact us if you'd like a free demo or walkthrough of how an INDEZ Webflow website can help increase your leads.

Lead generation & nurturing

INDEZ Webflow websites integrate with all major B2B marketing platforms for lead generation, nurturing and customer lifecycle marketing.

HubSpot Sales Hub
HubSpot Marketing Hub
Salesforce Sales Cloud
Salesforce Marketing Cloud
Klaviyo
LinkedIn Ads
Microsoft Ads
Google Ads
Google Analytics 4
Google Tag Manager
and many more
Platforms
Webflow
HubSpot
LinkedIn Marketing Solutions
Salesforce
QUESTIONS

AI-powered Webflow questions we get asked.

Is it safe to let AI edit our website?

Yes, with the right rules. Claude makes changes on a staging copy, hides content rather than deleting it, and never publishes. A person on your team checks each change and publishes it, and Webflow keeps backups so anything can be rolled back.

What do we need to use AI editing?

A Claude plan for each person who will edit, and access to your Webflow site. We set up the connection and the rules during training.

Can we still edit the site the normal way?

Yes. Your team can still use the Webflow Editor and Designer. AI editing is an extra, faster way to make changes.

Can you train our staff on a Webflow site you didn't build?

Yes. We can review an existing Webflow site, set up AI editing and train your team on it.

What does it cost?

Webflow lead generation website builds start from £5,000 ex VAT, including AI MCP training for your team. Exact pricing depends on your requirements, so contact us for a quote.

Pricing

Project pricing

Webflow lead generation website builds start from £5,000 ex VAT, with AI MCP training for your team included. Contact us for a quote, as exact pricing depends on your requirements.

Get a Quote →
Proven ecommerce growth

Results, year after year.

Our ecommerce clients generate over £100m in online sales every year.

Average client ecommerce revenue growth

+75%
+73%
+120%
+109%
+64%
+84%
2018
2019
2020
2021
2022
2023
Premier Welding website shown on desktop, tablet and phone
Accelerator client

Premier Welding

+55%

Average year-on-year ecommerce growth since launch, with INDEZ managing paid media on a pay-for-performance basis.

Google Ads
Microsoft Ads
Facebook Ads
eBay Advertising
Read the case study →
The team

Work with a team that truly understands ecommerce growth.

Our team has taught ecommerce at the University of Strathclyde and presented at the Scottish Parliament, and runs the Ecommerce Club and Ecommerce Scotland.

Dr John McSloy teaching an ecommerce course at Strathclyde Business School
Dr John McSloy teaching an ecommerce course at Strathclyde Business School, 2020
Peter Mowforth speaking at the Scottish Parliament
Peter Mowforth at the Scottish Parliament, 2018
Ecommerce course launch at the University of Strathclyde
Course launch at the University of Strathclyde, 2020
Let's talk

Ready to grow your ecommerce business?

Tell us where you are and where you want to be. We'll come back with a plan, not a sales pitch.

Book a Growth Call →
0141 674 9551

Scotland · England · Wales