Magento 2 and marketplaces at 1,000+ orders a day.
Jamieson Brothers of Annan supplies the UK horticultural market with top-quality seed, selling direct to the public and to garden centres and allotment societies. INDEZ replatformed its Magento 1 website to Magento 2.
Replatform from Magento 1 to Magento 2, automate Amazon and eBay at peak-season volumes, and run every marketing channel on a pay-for-performance basis.
Everything migrated, nothing lost.
The new B2C Magento 2 website launched in May 2022.
Fully responsive & fast
Built on the INDEZ UX Responsive Framework for device support, fast page loads, Core Web Vitals, user experience and conversion.
Data migration
All customers, accounts, orders, invoices, products, attributes, images, categories and pages moved from Magento 1 to Magento 2.
Sonassi hosting with Cloudflare WAF
Auto-scaling Sonassi PaaS hosting, protected by Cloudflare CDN and web application firewall with PCI ASV scanning.
Amazon Prime from their own warehouse.
In spring and summer Jamieson Brothers is regularly in Amazon's top 100 marketplace sellers, with thousands of orders a day at peak. It has earned the Amazon Seller Fulfilled Prime badge, delivering to UK Prime customers from its own warehouse.
Its eBay store has similar automations, plus Promoted Listings and multi-buy promotions.
Amazon & eBay automation
- Sync of product details, prices & inventory
- Real-time competitor price checks & automated repricing
- Full sync of orders, shipments & tracking numbers
- Smart shipping-method rules & warehouse automations for 1,000+ orders a day
- Sync with handheld warehouse pick/pack systems
- Sponsored products
Every channel, run by INDEZ Accelerator.
Jamieson Brothers uses INDEZ Accelerator to manage all key marketing channels on a pay-for-performance basis, so it needs no dedicated in-house marketing team.
- Google Ads search, shopping & dynamic retargeting
- Microsoft Ads search & shopping
- Meta Ads dynamic retargeting on Facebook & Instagram
- Feed management across Google, Microsoft, Meta & Klaviyo
- Pay-for-performance email marketing & flows via Klaviyo
- On-demand GA4 analysis and cookie Consent Mode
- Pay-for-performance SEO
- INDEZ Dashboard for real-time reporting
No detectable dip in SEO or sales.
The migration kept the full SEO footprint, with no detectable dip in rankings or sales beyond normal seasonal traffic. Jamieson Brothers is a fast-loading, modern ecommerce website and passes all mobile and desktop Core Web Vitals.
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