Work / Premier Welding

A new brand, a new store, and +55% a year.

Premier Welding is a leading supplier of welding equipment and accessories. INDEZ created its visual identity, built its Magento ecommerce website, and has managed its paid media for growth ever since.

Branding
Magento
INDEZ Accelerator
INDEZ Dashboard
Premier Welding website shown on desktop, tablet and phone
21 weeks
to build the website
300+ hours
on branding and the build
Sep 2016
website launch
+55%
average year-on-year growth since launch
The brief

Create a new visual identity for Premier Welding, then a new Magento ecommerce website to carry it, built to sell online, to trade and through marketplaces.

1
Logo & branding
2
Magento website
3
INDEZ Accelerator
4
Results & growth
1 · LOGO & BRANDING

An identity built step by step.

We run a step-by-step process that walks the client through naming, visual identity and brand guidelines.

Every stage was researched, considered, defined and agreed with Premier Welding through a series of activities and tasks.

Premier Welding logo sketches and construction grid

Premier orange

#F15E24

Premier navy

#232E63

Typeface

DIN Pro

2 · MAGENTO WEBSITE

A store that sells everywhere.

Built on Magento (OpenMage) with the INDEZ UX Responsive Engine, our own front end tuned for device support, page speed and conversion.

Premier Welding homepage

Secure payments

PCI-compliant payment gateways through Braintree and PayPal.

Marketplace automation

The website integrates directly with eBay.

Daily product feeds

Generated automatically every day for Google Shopping (full and supplemental feeds), Facebook Catalog and affiliates.

INDEZ UX Responsive Engine

Optimised for device support, page load times, user experience and conversion.

3 · INDEZ ACCELERATOR

Paid media, paid on performance.

INDEZ manages Premier Welding's Google Ads, Microsoft Ads, Facebook Ads and eBay Advertising through INDEZ Accelerator, our pay-for-performance PPC and growth package, with INDEZ Dashboard included.

The website has also won Premier Welding new B2B and offline sales, which aren't included in the growth figures.

Google Ads
Microsoft Advertising
Facebook
eBay
Premier Welding year-on-year ecommerce growth
Let's talk

Ready to grow your ecommerce business?

Tell us where you are and where you want to be. We'll come back with a plan, not a sales pitch.

Book a Growth Call →
0141 674 9551

Scotland · England · Wales