Shearer Candles // INDEZ Magento Project

New Magento 2 B2C Consumer & B2B Trade Websites

Established in 1897, Shearer Candles is the longest established creator and purveyor of lifestyle candles in the UK. INDEZ was brought on board as part of an INDEZ Recovery project and then commissioned to replatform to a new B2C/B2B Magento 2 website.

Amazon & Expanding B2B

Shearer Candles moved Magento support for their Magento 1 website to INDEZ in 2015 with the main objectives of...

Boosting Marketplace Performance

INDEZ was able to "fast track" Shearer Candles into Amazon's Vendor (invite only) program. Amazon now buys directly from Shearer Candles and largest is one of their largest B2B clients.

Additionally we reached out to the Amazon UK Marketing team and Shearer Candles got featured in Amazon's UK Small Business TV Campaign which generated massive brand awareness.

Expanding B2B & Improving Security

INDEZ also helped expand the B2B client base for Shearer Candles by selling to via merchants. We also helped improved Conversion Rates and Page Speed. Additionally website security was tightened by moving to a Sonassi and adding an Imperva CDN & Web Application Firewall (WAF).

Replatform to Magento 2

In early 2018 INDEZ was commissioned to replatform the Magento 1 website to Magento 2 with 4 websites: 1x International B2C consumer store with (on the fly) currency conversion & 3x B2B trade websites with quantity increments, trade only products and payment in local currencies (GBP, EUR, USD).

INDEZ's A.I. Redirect extension was put in place to ensure a perfect migration of Shearer Candles SEO footprint.

The website integrates with Shearer Candles backoffice ERP systems and Layers of Marketing Automation are in place to allow the website to integrate seamlessly with:

  • dotdigital Customer Engagement Platform
  • Google Ads & Google Merchant Center
  • Google Manufacturer Center
  • Microsoft Ads & Microsoft Merchant Center
  • Facebook Ads, Facebook & Instagram Shop
  • Awin Affiliate Marketing
INDEZ Magento
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Page Speed & Core Web Vitals

Shearer Candles is one of the fastest loading Magento 2 websites online today. The website sits on a secure, auto-scaling Sonassi PaaS stack with Cloudflare CDN/WAF. Our INDEZ UX responsive framework ensures the website frontend exceeds all Google Core Web Vitals and rapid page load times.

Below are Page Speed insight, Core Web Vitals and Web Page Test performance screenshots. (Click Image to Zoom)

Results & Growth

Below are some details on the project along with Year on Year (YoY) Ecommerce growth since launch. In addition to Ecommerce sales the Magento website has allowed Shearer Candles to win numerous new B2B clients which are not reported in the figures.

1 B2C & 3 B2B

websites created as part of project


hours spent on B2C & B2B websites

Nov 2018

launch date of website


average growth (YoY) since replatform

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