Frontier AI / AI Analysis & Growth

Know why sales moved and what to change, every week.

We use frontier AI to join up your ad accounts, analytics and orders. You get plain-English answers about what made profit and what didn’t, with suggested changes ranked by impact. You approve every change.

Book a growth call →See an example report
Working with ClaudeExample
Your ecommerce managerWhy are sales down this week?
Claude, with your dataRevenue is 23% below target. Traffic is steady, but phone conversion fell from 2.7% to 1.9% after Tuesday. 3 actions are ready for you.
Weekly review3 actions
Check the payment step on phonesMost of the lost orders drop out there
✓✕
Raise the Benches Shopping budget by £40 a dayIt is losing impressions to budget
✓✕
Exclude 14 search terms with no orders£212 spent in the last 28 days
✓✕
Working with ClaudeExample
Your marketing teamWhich campaigns should we change the Target ROAS or budget on?
Claude, with your dataI judged 14 campaigns on profit after margin, VAT and costs. 3 are below break-even and 2 have room to grow. Each change is ready to approve.
Target ROAS and budget3 changes
Benches Search: raise target 310% 360%Break-even is 340%, so it loses money today
✓✕
Tables Shopping: lower target 520% 460%Break-even is 300%, so there is room to grow
✓✕
Move £50 a day from Display to Tables ShoppingIt earns more profit for each £1 spent
✓✕
Working with ClaudeExample
Your finance directorDraft this month's summary for the board.
Claude, with your dataRevenue reached 96% of target. Estimated profit is shown after costs. I have written the wins, the misses and next month's forecast for you to check.
Monthly board summaryDraft
Revenue £142,300 against a £148,000 target96% of target, with orders up on last month
✓✕
Estimated profit £31,900After cost of goods, VAT and ad spend
✓✕
Forecast for next month £151,000If the current trend holds
✓✕
Open reviewYou approve
What it does

Your numbers, explained, with the next step ready.

Most businesses have the data. What they lack is the time to read it every week. We use frontier AI to do the reading and give you answers you can act on.

Profit, not just ROAS

We combine your ad spend with your sales and margins, so every campaign is judged on profit after margin, VAT and costs.

Why sales moved

Ask in plain English why revenue, orders or conversion rate changed. The answer comes from your own data, with the numbers shown.

Target ROAS and budgets

Suggested changes to targets and daily budgets, each with its break-even point and the outcome we expect.

Competitor moves

We watch auction insights, so you see early when a competitor gains impression share against you.

Forecasts against targets

Revenue, orders, estimated profit, average order value and conversion rate tracked against your targets, with a forecast for the month.

Weekly and monthly reports

A short weekly report for your team and a clear monthly report for your board, written in plain English.

An example weekly report

What changed, why, and what to do about it.

Every week you get a report like this. The chart is drawn from the numbers beside it. Try approving or declining the suggested actions.

Weekly insight report

Week ending 01/11/2026Example data
Revenue£36,40023% below target
Estimated profit£9,800After costs, VAT and ad spend
Profit on ad spend2.3£9,800 profit on £4,300 spend
Conversion rate2.1%Down from 2.6%

Weekly revenue against target

Last 12 weeks, £ thousand

RevenueBelow target by more than 15%Target

What changed

  • Traffic is steady. Sessions are within 3% of the 12-week average.
  • Phones convert less. Phone conversion rate fell from 2.7% to 1.9% after Tuesday. Desktop is unchanged.
  • Impression share is slipping. A competitor now appears more often against Benches Shopping.
  • Some spend earns nothing. 14 search terms spent £212 with no orders in 28 days.

Suggested actions, ranked by impact

0 of 4 approved
  1. 1
    Check the payment step on phones

    Most of the orders lost since Tuesday dropped out at payment. We test it in a real browser and report back.

    High impactLow effort
  2. 2
    Raise Benches Shopping budget by £40 a day

    It earns £2.90 profit for each £1 spent and is losing impressions to budget.

    High impactLow effort
  3. 3
    Raise Benches Search Target ROAS from 310% to 360%

    Break-even is 340%, so it loses money today. A higher target gives up some volume for profit.

    Medium impactLow effort
  4. 4
    Exclude 14 search terms with no orders

    They spent £212 in the last 28 days. The list is attached for you to check.

    Medium impactLow effort
Nothing changes until you approve it. We then make the change and check the sales that follow.Sources: Google Ads, GA4, order data

Example data for an imaginary store. Your report uses your own accounts, orders and margins.

HOW IT WORKS

From your data to a measured result.

The AI reads and drafts. Your team decides. Every change is agreed with you before it is made.

1. We connect your data

Ad accounts, analytics and orders are joined up, with your margins and costs added.

2. AI analyses it

Claude finds what moved and why, then drafts actions ranked by impact.

3. You approve

You approve the actions you want and decline the rest.

4. We make the changes

We update the accounts ourselves, or your team does. Either way, you agreed it first.

5. We check the result

Every change is checked against the sales that follow, and the result goes in your next report.

Nothing changes without you

A declined action is logged with your reason, so the same suggestion isn’t made again.

Data we connect

One picture from every source.

Reports are only as good as the data behind them. We join up the sources you already use, so you are not comparing screens.

Google Ads

Campaigns, budgets, targets and search terms.

Ad accounts

Microsoft Ads

Search and shopping campaigns on Bing and its partners.

Ad accounts

Other channels

Meta, Amazon, Klaviyo, Awin and eBay, where you use them.

Ad accounts

Auction insights

Impression share against the competitors you meet most.

Competitors

GA4

Traffic, conversion rate and behaviour by device.

Analytics

Search Console

Organic clicks, impressions and the queries behind them.

Analytics

Orders and margins

Revenue, orders, average order value and cost of goods from your store.

Your store

Targets and forecasts

Your revenue and profit targets, so every report shows where you stand.

Your plan
Guardrails

Fast analysis, with a person in charge.

Faster answers, and you stay in control. Nothing changes without your agreement.

You approve every change

You or a named person on your team approves every change before it is made.

Aggregated data only

The AI works on aggregated figures. Customers’ personal details are never sent to it.

Read-only first

We start with read-only access to your accounts.

Your own margins

Targets come from your own margins and costs, not generic benchmarks.

Every figure sourced

Every figure in a report shows where it came from, so you can check it.

Every change recorded

Every change is recorded, so it can be put back.

What you get

Answers every week, and a clear report every month.

A short weekly report for your team, a clear monthly report for your board, and plain-English answers in between whenever you ask.

Weekly

Weekly insight report

What changed, why, and the actions ranked by impact, ready for your team to approve.

Monthly

Board report

Revenue, orders, estimated profit, average order value and conversion rate against your targets, with a forecast.

Any time

Ask in plain English

Ask why a number moved and get an answer from your own data, with the figures shown.

Where it fits

Part of how we help you grow.

AI Analysis & Growth works alongside the services you may already use from us.

INDEZ Accelerator

Pay-for-performance paid media, with a monthly report. AI analysis sharpens the weekly decisions behind it.

INDEZ Dashboard

Your whole business in real time. AI analysis explains what the dashboard shows and what to do next.

INDEZ Growth

Our hybrid growth package, with frontier AI in every project and training for your team.

AI Conversion Rate Optimisation

When the report points to a weak page, we review it and test the fix.

Productivity MCPs

When the answer is a change on your site, your team can ask for it in plain English and approve it.

INDEZ Audit

Not sure where to start? An audit sizes the opportunity and ends in an action plan.

Getting started

Three steps to your first weekly report

Give us read-only access to your ad accounts and GA4, share your margins, costs and targets, then review your first report and approve the first actions. You see a real report before you commit to anything more.

Book a growth call →
Proven ecommerce growth

Results, year after year.

Our ecommerce clients generate over £100m in online sales every year.

Average client ecommerce revenue growth

+75%
+73%
+120%
+109%
+64%
+84%
2018
2019
2020
2021
2022
2023
Premier Welding website shown on desktop, tablet and phone
Accelerator client

Premier Welding

+55%

Average year-on-year ecommerce growth since launch, with INDEZ managing paid media on a pay-for-performance basis.

Google Ads
Microsoft Ads
Facebook Ads
eBay Advertising
Read the case study →
The team

Work with a team that truly understands ecommerce growth.

Our team has taught ecommerce at the University of Strathclyde and presented at the Scottish Parliament, and runs the Ecommerce Club and Ecommerce Scotland.

Dr John McSloy teaching an ecommerce course at Strathclyde Business School
Dr John McSloy teaching an ecommerce course at Strathclyde Business School, 2020
Peter Mowforth speaking at the Scottish Parliament
Peter Mowforth at the Scottish Parliament, 2018
Ecommerce course launch at the University of Strathclyde
Course launch at the University of Strathclyde, 2020
Let's talk

Ready to grow your ecommerce business?

Tell us where you are and where you want to be. We'll come back with a plan, not a sales pitch.

Book a Growth Call →
0141 674 9551

Scotland · England · Wales