More of your visitors become customers, with every change tested first.
We use frontier AI to review every page of your site for what stops people buying or enquiring. You choose which fixes to make, we build them on a staging copy, check them in a real browser on desktop and phones, then measure what each one is worth.
Every page checked against conversion best practice.
The small things that cost sales and enquiries every day, found across your whole site rather than the handful of pages someone has time to look at.
Headlines and offers
Does each page say what you do for the visitor in the first few seconds, in their words rather than yours?
Calls to action
One clear next step on every page, worded plainly, easy to find and big enough to tap.
Forms and checkout
Fewer fields, clearer errors, guest checkout and postcode lookup, so fewer people give up halfway.
Trust signals
Reviews, delivery and returns, payment options and case studies shown where people decide, not buried in the footer.
Page speed
Heavy images, slow scripts and layout shifts found page by page, measured against Google’s Core Web Vitals.
Phone layouts
Buttons below the screen, menus that hide key pages and text too small to read, checked at real phone sizes.
Each suggestion pinned to the page, with the reason and the likely impact.
You get a review like this for every page type that matters. Switch between desktop and phone, and hover or tap a suggestion to see where it is.
From your data to a measured improvement.
The AI finds and drafts. Your team decides. Nothing goes live until it has been built on staging and checked in a real browser.
1. We read your data
GA4, Search Console and order data show which pages lose the most sales.
2. AI reviews
Every page is reviewed on desktop and phone, and each suggestion is ranked by likely impact.
3. You choose
Approve the suggestions you want to try, and reject the rest.
4. We build on staging
Each change is built in your own design and checked in a real browser.
5. We measure
An A/B test where traffic allows, otherwise a before-and-after on conversion rate.
Keep or put back
A change that wins is rolled out to every similar page. One with no lift is put back, and the result is logged so it isn’t tested twice.
A test plan you can see, with results you can trust.
Every idea is written as a test before we build it, so you always know what we are trying, why, and how we will judge it.
Tested on desktop and phones before anything is published.
We run automated browser checks on every changed page, at desktop, tablet and phone sizes, on a staging copy of your site. If a change fails any check, it doesn’t go live.
Buttons and links work
Every call to action clicks through to the right place.
Forms submit
Good and bad entries tested, with clear error messages.
Nothing scrolls sideways
No content wider than the screen on any phone size.
Core Web Vitals
Load time, layout shift and response within Google’s targets.
Cookie banner accepted
Checked after consent, so the banner never hides the button.
Easy to read
Text contrast, focus states and tap sizes meet accessibility guidance.
Built into the sites we design, build and support.
AI conversion reviews work on any site we look after, and they are included as standard in every change on our agentic websites. Start with an INDEZ Audit for quick wins, then make approved changes at scale with Productivity MCPs.
Magento
Magento and Hyvä stores
Product, category, basket and checkout pages reviewed across large catalogues.
Webflow
B2B and event websites
Landing pages, quote forms and ticket pages, with AI CRO built into every change.
Hosted
Hosted ecommerce stores
Theme, navigation and checkout settings reviewed and tested on hosted platforms.
Better conversion without tricks.
We make it easier for people to buy, never harder to leave. Every suggestion is checked against consumer law and accessibility before it reaches you.
No dark patterns
No fake countdown timers, false stock warnings or charges added at checkout, in line with the DMCC Act 2024.
A person approves every change
Nothing goes live until someone on your team approves it.
Staging first
Every change is built on a staging copy first and can be rolled back in one step.
Customer data stays private
Your analytics are used in aggregate. Customers’ personal details are never sent to the AI.
Accessible to everyone
Accessibility is checked on every change, so no customer is shut out.
Your brand, your voice
Changes use your own design, sections and tone of voice.
Three steps to your first round of improvements
Give us read-only access to GA4 and Search Console, choose the pages that matter most or let the data choose, then approve the first suggestions and we build them on staging. You see every suggestion before you commit to anything more.
Results, year after year.
Our ecommerce clients generate over £100m in online sales every year.
Average client ecommerce revenue growth
Premier Welding
Average year-on-year ecommerce growth since launch, with INDEZ managing paid media on a pay-for-performance basis.
Work with a team that truly understands ecommerce growth.
Our team has taught ecommerce at the University of Strathclyde and presented at the Scottish Parliament, and runs the Ecommerce Club and Ecommerce Scotland.
Ready to grow your ecommerce business?
Tell us where you are and where you want to be. We'll come back with a plan, not a sales pitch.
Book a Growth Call →Scotland · England · Wales