Magento & Hyvä Commerce, built for growth and speed.
Magento and Adobe Commerce stores for B2B merchants, omnichannel retailers and international B2C brands, now built on Hyvä: a lighter front end that loads a fraction of the code. Engineered for growth and automation, with the lowest total cost of ownership in our experience once turnover passes £2m a year.
50+
The same Magento, without the weight.
Magento's standard Luma theme loads RequireJS, Knockout and jQuery on every page. Hyvä replaces them with Alpine.js and Tailwind CSS, so pages ship a fraction of the code while the platform, data and admin stay the same.
Luma front end
RequireJS, Knockout, jQuery and LESS. About 1 MB of JavaScript and 360 files on a typical page at James Smith Fencing.
Hyvä front end
Alpine.js, Tailwind CSS, Hyvä Checkout and Hyvä CMS. About 24 KB of JavaScript and under 40 files on the same pages after the move.
Lighter, faster pages
Lighter pages mean faster category and product pages, steadier layouts and quicker taps, which Google measures in Core Web Vitals.
Hyvä Checkout
A guided Basket, Delivery, Payment and Confirmation checkout, with Mollie, PayPal, Klarna, Billie, Loqate and ShipperHQ integrations.
Edit pages without a developer
Homepages and landing pages built in the Hyvä CMS editor, with live text on banners instead of text baked into images.
The right extensions for Hyvä
We replace Luma-only extensions with Hyvä-compatible ones, such as Amasty filters and related products, and keep trade features like quotes and reward points.
Luma to Hyvä in ten weeks.
We rebuilt every page of the James Smith Fencing store on Hyvä, replaced the checkout, and took it live on 27 October 2026.
Read the case study →
Lab measurements in desktop Chrome, old site 22/10/2026 and new site 26/10/2026.
A new store, or your store made faster.
Whether you're starting fresh or already trade on Magento 2, we'll take you to Hyvä without losing what your customers rely on.
New Magento & Hyvä build
A new store on Magento Open Source or Adobe Commerce, designed and built on Hyvä from day one.
✓ Figma designs for every template
✓ Hyvä theme, Hyvä Checkout and Hyvä CMS
✓ Data migration, redirects and feeds
✓ Marketplace and ERP integrations
Best for: replatforming from Magento 1, Shopify, BigCommerce or WooCommerce
Move your Magento store to Hyvä
Keep your Magento 2 platform, data, URLs and admin. We rebuild the front end and checkout on Hyvä.
✓ Speed measured before and after, page by page
✓ Luma-only extensions replaced with Hyvä-ready ones
✓ Settings moved from staging to live as part of the deploy
✓ Before-and-after testing on desktop and iPhone
Best for: Magento 2 stores on Luma or an older custom theme
Measured, designed, tested, then launched.
1. Measure
Speed, errors and Core Web Vitals on your current pages.
2. Design
Figma designs for every page, agreed with you before build.
3. Build
Hyvä theme and checkout on a staging copy of your store.
4. Test
User acceptance testing, feedback in BugHerd and live test orders.
5. Launch
A planned deploy with a post-launch checklist, then measure again.
Engineered for growth from day one.
Every build includes the features, extensions and automations a fast-growing B2C or B2B business needs.
Magento, the perfect platform for mid-market ecommerce
Whether you're a B2B merchant or an ambitious B2C international brand, Magento / Adobe Commerce gives you the most flexibility and the lowest total cost of ownership in our experience once annual turnover exceeds £2 million.
Engineered for rapid growth & automation
Our primary focus with every build is ecommerce growth. Client ecommerce revenue grew by +84% in 2023, +64% in 2022, +109% in 2021, +120% in 2020, +73% in 2019 and +75% in 2018.
Magento development experience
Since 2012 we've built 50+ Magento 1 & 2 websites and provided INDEZ Recover services for over a dozen more. Our clients turn over £100m online, with growth averaging 88% a year over 2018–2023.
Hyvä front end on every new build
New builds and redesigns use Hyvä, a lightweight Magento front end built with Tailwind CSS and Alpine.js, designed to pass Google Core Web Vitals.
Fully GDPR & cookie compliant
Every INDEZ Magento website is GDPR and cookie compliant, with automated cookie scans and tight integration with Google Tag Manager Consent Mode.
Proven with ambitious UK retailers
James Smith Fencing, Chisholm Hunter, Jamieson Brothers, Powertool World, Premier Welding, Scott Direct, Shearer Candles, Freeze Pro Shop and Direct Office Supply all trade on INDEZ Magento websites.
See how we moved James Smith Fencing to Hyvä →Optional machine learning, personalisation & automation extras
- Self-learning site search and auto-complete
- Smart category auto-merchandising
- Personalised product recommendations, up-sells & cross-sells
- Email marketing with personalised product recommendations
- Intelligent marketing automation flows
- PPC automation & smart bidding
- Dynamic retargeting across Google, YouTube, Microsoft, Facebook, Instagram and more
- Marketplace price optimisation & automated repricing
- Automated Google Shopping competitor price checks
- Affiliate marketing automation
Compare ecommerce platforms
Magento 2 Open Source suits businesses with existing or projected ecommerce turnover of £2m+. Hosted on a Sonassi PaaS, it gives the most flexibility with the lowest total cost of ownership in our experience, compared with BigCommerce, Shopify or WooCommerce.
Hyvä questions we get asked.
Do I need a new Magento store to use Hyvä?
No. Hyvä replaces the front end of a Magento 2 or Adobe Commerce store. Your products, customers, orders, URLs and admin stay where they are.
Will my extensions still work?
Many extensions have Hyvä versions or compatibility modules. Where one only works with Luma, we replace it with a Hyvä-ready alternative. At James Smith Fencing, filters, related products and the checkout moved to Hyvä-ready extensions, while quotes and reward points kept working through compatibility modules.
How long does a move to Hyvä take?
It depends on the number of templates and extensions. James Smith Fencing took ten weeks from the first commit to launch, including a full redesign and a new checkout.
How do you prove it's faster?
We measure the same pages on your current site and the new one, in desktop Chrome and on iPhone, and share the before-and-after figures with you.
Magento & Hyvä pricing
Please contact us for pricing for your new build, replatforming project or move to Hyvä.
Results, year after year.
Our ecommerce clients generate over £100m in online sales every year.
Average client ecommerce revenue growth
Premier Welding
Average year-on-year ecommerce growth since launch, with INDEZ managing paid media on a pay-for-performance basis.
Work with a team that truly understands ecommerce growth.
Our team has taught ecommerce at the University of Strathclyde and presented at the Scottish Parliament, and runs the Ecommerce Club and Ecommerce Scotland.
Ready to grow your ecommerce business?
Tell us where you are and where you want to be. We'll come back with a plan, not a sales pitch.
Book a Growth Call →Scotland · England · Wales