July 14, 2022

Ecommerce Club

Dr. Peter Mowforth

Upcoming Events (Registered attendees receive details by email)

11th April 2024: Selling and Fulfilling 1000+ Ecommerce Orders a day. Panel with Jamie MacDonough, Iain Barbour and Graeme Harrowell

Recent Past Events & Speakers

5th December 2023: Christmas Crackers - Online Trade over Peak Season, Panel with Lesley Landers (LoveScottish), Lee Rooney (Scottish Food and Hampers) and Rachel Hanretty (Mademoiselle Macaron)

7th November 2023: Black Friday Unleashed, Dr John McSloy, INDEZ

25th October 2023: Creating Scalable Productivity Gains in a Rapidly Changing World, Ecommerce Scotland Conference at the Glasgow Science Centre IMAX, Dr Peter Mowforth, INDEZ

3rd October 2023: Ecommerce Question Time. Ecommerce; taking the moral high-ground with Carolyn Curry (WES), Dr Wendy Hamilton (CuriousMinds), Jo Bradley (Sparck Technologies) & Claire Prance (SEKO Logistics)

5th September 2023: PriceShape: Navigate the pricing landscape of 2023 to maximise profits, Nicolaj Lund of PriceShape

4th July: Gorgias: The Importance of Customer Experience in Ecommerce, Neil Forrest of Gorgias

6th June 2023: Reviews.IO: Optimising Feedback to Grow Sales Victoria Locking & Glenn Goodwin

9th May 2023: Attribution; know where your sales come from. Craig Fleming (Ecommerce Senior Manager, Stages Cycling), Gabriel Hughes PhD (CEO, Metageni), Edward Upton, (Founder, LittleData).

4 April 2023: Patrick Hurd-Wood & Jaime R. De Botton, Klaviyo"Boosting Ecommerce Sales with Klaviyo"

7 March 2023: Dave Hare, UK & Ireland Retail Market Lead at Google "Grow a Sequoia, Not a Bonsai: Maximise Profits, not ROAS"

7 Feb 2023: Ecommerce Club Question Time. Growth in 2023 Expert Roundtable with Craig Fleming, Kate Little, Lynne Dickson and John McSloy.

6 Dec 2022: Robert Burton, Executive Shaving "Content strategy and business processes at Executive Shaving"

6 Dec 2022: Karen Somerville, Angels’ Share Glass "Content planning & keeping your followers & customers engaged"

25 Nov 2022: Four Scottish MSPs "Ecommerce Question Time"

1 Nov 2022: Maddy Green, City of Glasgow College "Ecommerce skills and training"

1 Nov 2022: Claire Gillespie, Skills Dev. Scot. "Digital skills and training in Scotland"

4 Oct 2022: Phil McBride, Wholesale Domestic "Ecommerce at WholesaleDomestic; Scotland’s largest bathroom business"

4 Oct 2022: Tom Quilligan, Wayflyer "Technology and finance  to boost sales and grow business"

6 Sep 2022: Marsaili Mainz, Enduring "Sustainability in Ecommerce"

6 Sep 2022: Lynn Wisener, Scottish Gov. "Ecommerce & Eprocurement by the Scottish Government"

2 Aug 2022: Jamie MacDonough, Bold Unique "How I built a Multi-Million Ecommerce brand in Scotland"

Ecommerce Club: Purpose & Operation

  • The objective of the Ecommerce Club is to network, educate and inform those involved in online trade; it provides a focus for the community that works in the ecommerce industry.
  • The Ecommerce Club welcomes speakers and organisations keen to help promote ecommerce skills, best practice, keeping up-to-date with the subject and providing news, advice, tips and guidance for those working in the area.
  • For the foreseeable future, the club is online-only and free to attend. Helpers do so because they are keen to see ecommerce promoted and done better by all those involved.

Ecommerce Club Format

  • Events take place between 9:30 and 10:30 on the first Tuesday of each month.
  • Everyone that has signed up receives an invite that includes a link to the event. These can be set to be one-offs or as recurring diary events.
  • The events take place using Google Meet. If you are using the Chrome browser, just click the link. Safari users may first need to grant permission on their devices to access the camera, microphone and speakers.
  • Following a brief welcome, there is a roughly five minute update on specific news items (e.g. technical updates, legal changes, important trends and job vacancies) followed by either a single 40 minute talk or two 20 minute talks. The session ends with questions and interaction with the audience.

Background

Scotland’s first Ecommerce Club was set up by Ann-Maree Morrison MBE in 2011 in Stirling. The club operated as a semi-informal gathering of suppliers, online trading businesses and hands-on practitioners with various venues including Codeclan Stirling. The club met every few weeks and combined shared discussions around specific ecommerce topics along with talks from guest speakers.

In 2019, INDEZ launched a similar Ecommerce Club using facilities offered by The City of Glasgow College. A parallel club focused on those based in Edinburgh was also launched by INDEZ in partnership with the Business School at Edinburgh University. These clubs were supported by several public sector bodies that helped advertise and promote events.

Ecommerce Clubs in Stirling, Edinburgh and Glasgow

Following the pandemic lockdown of March 2020 the various groups then moved the clubs online and, with the support of organisations such as STEP-Scotland, organised joint events on a monthly basis.

The main advantage of operating the Ecommerce Club virtually has meant that as well as being able to bring together those interested in ecommerce from Scotland, we have also involved presenters and participants from Sweden, Australia, Italy and across the rest of the UK.

The club also set up an advanced Ecommerce Club whatsapp group that grew out of the Ecommerce Scaleup course run at the University of Strathclyde Business School.

The club is looking at organising an annual EcommerceScotland event. If anyone is interested in helping or participating, please contact peter.mowforth@indez.com

Should you require any further information about the Ecommerce Club or if you are interested in partnering or speaking at the club, please contact either:

Dr Peter Mowforth, INDEZ, peter.mowforth@indez.com or Ann-Maree Morrison MBE, Labels4kids, Ann-Maree@labels4kids.com

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