Recommendations from trusted people that have already purchased the product you are interested in is one of the most powerful ways to increase sales.
Who should attend
This talk will be relevant for anyone involved in the running and management of an ecommerce business.
For more information about the Ecommerce Club including past and future events, visit https://www.indez.com/blog/ecommerce-club
Access details are sent out to attendees the day before the event.
The Talk
Audience and Polls
35 people attended in total.
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Questions asked by the Audience
We are considering moving from Trustpilot to Reviews.io. I don't want to lose our 4.8 star rating on that platform. What advice do you have for switching.
Trustpilot's widgets are notoriously bad for site speed. Do you know what the impact is for your widgets on site speed?
What is the best incentive scheme for encouraging UGC that you have seen?
What percentage of UGC is considered good.
We are currently using stamped.io, which seems excellent value for money although the UX isn't so intuitive. What is the main benefit of reviews.io vs stamped?
Can reviews be imported from Trustpilot?
We work with two businesses that use traditional call centres. What is the best way to convert their customer interactions to UGC?
How do we switch from Shopify reviews to Reviews.io?
What advice do you give for capturing valuable reviews when the purchaser is buying as a gift and the product will not be experienced?
Speakers
Customer Feedback and User-Generated Content: How brands can optimize their strategy.
Feedback and UGC are important tools for brands to connect with their customers, to build trust and loyalty. By encouraging customers to share their experiences and opinions, brands create and display the sense of community and authenticity that is essential in today's digital landscape. UGC can also drive sales, by showcasing the benefits and features of a company’s services or products in a more authentic and relatable way than traditional advertising. When a customer sees how others are using and enjoying a product, they are more likely to make the purchase. We will cover how brands can build out and optimise their review strategy, from getting started with collecting reviews and UGC, to how they can repurpose this within future marketing efforts. Through live examples and case studies, we’ll provide insights on how reviews can lift conversion figures, as well as offer up best practices and tips and tricks for integrating with other tech elements across an e-commerce store.
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