INDEZ // The Ecommerce Excellence Blog

The best advice, research & insights into everything to do with Ecommerce.

Adword-bidding on your own brand name: Pros and Cons

Many of the companies we know use a paid Adword link in Google to direct traffic to their websites. Is this necessary, who benefits and how many more sales do you get as a result? We investigate and provide some pragmatic advice for those with online businesses.

Business rate hike for ecommerce warehouses?

The Business rates on Ecommerce Warehouses will rise significantly over the short to medium term. Here we look at how online trading businesses can prepare and mitigate these inevitable changes.

ONS reports steepest ever decline in Ecommerce

The UK Government has just reported the largest drop in ecommerce activity on record. What is going on and what do we need to do about it?

Why having an Ecommerce marketing budget is a really really really bad idea

This post highlights a common problem with businesses that don’t focus on Profit on their Advertising Spend. We explain why this happens and what you can do to avoid this from damaging your own business.

Ways to model ecommerce customers without using cookies

As cookies disappear, marketeers will need alternative ways to model and target potential customers. Here we look at the technical mechanisms around how this will be done and suggest possible ways to help build persona-models that could be used for both marketing and conversion optimisation.https://gologin.com/what-is-canvas-fingerprinting.

Where do E-commerce workers live & work in the UK?

People who work in UK ecommerce are not spread out evenly throughout the country. While many work remotely (and some, very remotely including overseas), most tend to work close to where a business is centred. The results include confirmation of the dominance of the Northern Powerhouse along with a few surprises.

Cookie Futures: How will Google cope?

Internet Marketing is an industry worth hundreds of millions of Dollars. It’s about to go through some deep changes that hinge around the use of cookies. How might all this impact business and who will be the ultimate winners and losers?

Best Visual (photo, graphic, image) Formats & File Types for Ecommerce Websites

This post will improve your knowledge and technical understanding of how to make visual items look better and load quicker on your website. We have provided a 1 minute summary read to cover key points followed by a more in-depth summary for those looking for a deeper understanding of the subject.

Ecommerce Jobs in the UK; a Market Review

Ecommerce is booming. This is reflected within the ecommerce jobs market as highlighted through paid advertising. Most employers are looking for permanent full-time staff for what has increasingly become a core and rapidly expanding part of their business.

Why is Google now growing faster than Amazon?

Google is taking Ecommerce more seriously and it seems to be paying off with a doubling of their share price

Online Retailers are helping us all to cope better with the Pandemic

Most ecommerce businesses are demonstrating best practice in maintaining the highest levels of safety for those at work while making our own locked down lives more bearable during isolation.

Is it best to use agencies or use an inhouse team for ecommerce?

When should an ecommerce manager use internal staff or agencies/free-lancers to have the most effective team for your ecommerce business?

Scotland’s First Dedicated Course on Ecommerce Begins

With funding provided by Scottish Enterprise and Skills Development Scotland, a pilot course on Ecommerce has been launched at the Business School at Strathclyde University and delivered by the Institute of Ecommerce.

Celtic plays away at the Glasgow Ecommerce Club

Manager John Bruce this week playing at the City of Glasgow College.

Ecommerce Marketing Calendar 2021

Here’s something to pin to the office wall to remind you about all your themed ecommerce marketing campaigns for 2020.

UK Ecommerce Shows Fastest Acceleration … Ever

UK Ecommerce accelerates into the record books with a massive £688 billion turnover

Black Friday: Seasonality for Ecommerce Managers

How should an ecommerce business best allocate resources throughout the year and best cope with spikes such as Black Friday?

Ecommerce Club Glasgow: First Meeting

The inaugural meeting for the Glasgow Ecommerce Club took place at the City of Glasgow College.

Institute of Ecommerce & Women's Enterprise Scotland

The recent sell-out event bodes well for both organisations - Institute of Ecommerce & Women's Enterprise Scotland

Glasgow Ecommerce Club

The newly formed Institute of Ecommerce is launching a series of local Ecommerce Clubs. A new one kicks off on 6th November at City of Glasgow College.

The Case for a Glasgow Ecommerce Free Trade Zone

An ecommerce focussed free trade zone would be a bold strategic move to boost the local economy. How might it work and how might it dovetail with an ecommerce strategy for Glasgow.

Reskilling & Upskilling in Ecommerce

The report provides detailed evidence to support its view that the dominant factor that is holding back ecommerce in Scotland is a pervasive lack of skills.

Magento/PHP Back-end Web Developer

Are you a Backend Web Developer looking for a change? INDEZ have a full time job opening for a Backend Web Developer based in our Glasgow office. We are looking for an experienced and enthusiastic individual to join our growing team. If you think it may be of interest or you know someone who would be perfect for it please get in contact with us.

Hire or Automate; the key question to scale ecommerce?

Hire a new employee or automate business processes? If you have a rapidly growing ecommerce business then this article is worth a read before you hire your next employee.

Bad Bots; What Ecommerce Businesses Need to Know

Bad bots can cost you money in surprising ways. Get up to speed on what you need to do to make sure it’s not your business that suffers.

Ecommerce Payment Changes Coming this September

Strong Customer Authentication for ecommerce payments is about to happen. This is what you need to know along with what you should do about it.

Definition of Ecommerce

Good communication and shared understanding require a common definition of words and exactly what they mean. Ecommerce is a subject where different definitions have sometimes led to confusion and a misunderstanding around statistics, trends and Key Performance Indicators. In the following article we attempt to provide the ultimate guide to EXACTLY what ecommerce is (and is not).

IKEA is changing its business model

IKEA is a hugely successful global retailer of scale; it’s the world’s largest furniture business. The company now plans to progressively change its business model in favour of ecommerce combined with smaller city-centre demonstration stores. This inevitably means proportionately less focus on their out of town retail warehouses.

Productivity and Ecommerce

Ecommerce means ‘productivity for sales’. Any business that’s serious about improving their productivity should start by automating their online sales process.

Customs Union, Frictionless Trade & Trade Automation

Global trade continues to grow. This combined with the rapid growth in small-package trade resulting from consumer-led ecommerce means that the number of cross-border packages is rapidly increasing. How should we handle this and what advantages might follow from automating cross-border trade?

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