The UK Government has just reported the largest drop in ecommerce activity on record. What is going on and what do we need to do about it?
This post highlights a common problem with businesses that don’t focus on Profit on their Advertising Spend. We explain why this happens and what you can do to avoid this from damaging your own business.
As cookies disappear, marketeers will need alternative ways to model and target potential customers. Here we look at the technical mechanisms around how this will be done and suggest possible ways to help build persona-models that could be used for both marketing and conversion optimisation.https://gologin.com/what-is-canvas-fingerprinting.
People who work in UK ecommerce are not spread out evenly throughout the country. While many work remotely (and some, very remotely including overseas), most tend to work close to where a business is centred. The results include confirmation of the dominance of the Northern Powerhouse along with a few surprises.
Internet Marketing is an industry worth hundreds of millions of Dollars. It’s about to go through some deep changes that hinge around the use of cookies. How might all this impact business and who will be the ultimate winners and losers?
This post will improve your knowledge and technical understanding of how to make visual items look better and load quicker on your website. We have provided a 1 minute summary read to cover key points followed by a more in-depth summary for those looking for a deeper understanding of the subject.
Ecommerce is booming. This is reflected within the ecommerce jobs market as highlighted through paid advertising. Most employers are looking for permanent full-time staff for what has increasingly become a core and rapidly expanding part of their business.
Google is taking Ecommerce more seriously and it seems to be paying off with a doubling of their share price
Most ecommerce businesses are demonstrating best practice in maintaining the highest levels of safety for those at work while making our own locked down lives more bearable during isolation.
When should an ecommerce manager use internal staff or agencies/free-lancers to have the most effective team for your ecommerce business?
With funding provided by Scottish Enterprise and Skills Development Scotland, a pilot course on Ecommerce has been launched at the Business School at Strathclyde University and delivered by the Institute of Ecommerce.
Manager John Bruce this week playing at the City of Glasgow College.
Here’s something to pin to the office wall to remind you about all your themed ecommerce marketing campaigns for 2020.
UK Ecommerce accelerates into the record books with a massive £688 billion turnover
How should an ecommerce business best allocate resources throughout the year and best cope with spikes such as Black Friday?
The inaugural meeting for the Glasgow Ecommerce Club took place at the City of Glasgow College.
The recent sell-out event bodes well for both organisations - Institute of Ecommerce & Women's Enterprise Scotland
The newly formed Institute of Ecommerce is launching a series of local Ecommerce Clubs. A new one kicks off on 6th November at City of Glasgow College.
An ecommerce focussed free trade zone would be a bold strategic move to boost the local economy. How might it work and how might it dovetail with an ecommerce strategy for Glasgow.
The report provides detailed evidence to support its view that the dominant factor that is holding back ecommerce in Scotland is a pervasive lack of skills.
Are you a Backend Web Developer looking for a change? INDEZ have a full time job opening for a Backend Web Developer based in our Glasgow office. We are looking for an experienced and enthusiastic individual to join our growing team. If you think it may be of interest or you know someone who would be perfect for it please get in contact with us.
Hire a new employee or automate business processes? If you have a rapidly growing ecommerce business then this article is worth a read before you hire your next employee.
Bad bots can cost you money in surprising ways. Get up to speed on what you need to do to make sure it’s not your business that suffers.
Strong Customer Authentication for ecommerce payments is about to happen. This is what you need to know along with what you should do about it.
Good communication and shared understanding require a common definition of words and exactly what they mean. Ecommerce is a subject where different definitions have sometimes led to confusion and a misunderstanding around statistics, trends and Key Performance Indicators. In the following article we attempt to provide the ultimate guide to EXACTLY what ecommerce is (and is not).
IKEA is a hugely successful global retailer of scale; it’s the world’s largest furniture business. The company now plans to progressively change its business model in favour of ecommerce combined with smaller city-centre demonstration stores. This inevitably means proportionately less focus on their out of town retail warehouses.
Ecommerce means ‘productivity for sales’. Any business that’s serious about improving their productivity should start by automating their online sales process.
Global trade continues to grow. This combined with the rapid growth in small-package trade resulting from consumer-led ecommerce means that the number of cross-border packages is rapidly increasing. How should we handle this and what advantages might follow from automating cross-border trade?
In the process of running a business cashflow can seem like a daunting and boring task. We have a few tips & tricks that help us along the way.
Shopify is a great platform for small and startup businesses that want their own platform to begin trading online. Once the tills are ringing and you plan to trade outside the UK, is it still effective or do you need to replatform?
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