INDEZ // The Ecommerce Excellence Blog

Ecommerce Club

The Ecommerce Club remains Scotland’s only Hub for Ecommerce Practitioners. Every month it’s the place to keep up to speed with all that’s going on in this fast moving area. Talks from new and existing online traders as well as news from suppliers along with tips and tricks to grow and develop your own business.

Ecommerce Marketing Calendar 2022

Over 475 key dates and ideas to help plan your Social posts, Email newsletters & Marketing campaigns for 2022.

How to sell products to China using ecommerce

Today INDEZ carried out a seminar at the The Scottish Business Exhibition. The seminar , conducted by Dr Peter Mowforth, was based on How to Sell from Scotland to China.

Ecommerce Industry Gender Bias

This new study concludes that, unlike most areas within the digital sector, ecommerce businesses employ roughly equal numbers of males and females. While female employment is strongest in smaller companies and markets such as design, beauty, fashion and social media, males tend to dominate senior positions, particularly in larger companies.

Your Ecommerce Sustainability Checklist

With INDEZ’s home town being the world centre for climate change thinking for the next couple of weeks, here’s a checklist to help us all think about our own ecommerce businesses and how we might each be able to make a difference on this hugely important issue.

Google Ads-bidding on your own brand name: Pros and Cons

Many of the companies we know use a paid Adword link in Google to direct traffic to their websites. Is this necessary, who benefits and how many more sales do you get as a result? We investigate and provide some pragmatic advice for those with online businesses.

Business rate hike for ecommerce warehouses?

The Business rates on Ecommerce Warehouses will rise significantly over the short to medium term. Here we look at how online trading businesses can prepare and mitigate these inevitable changes.

ONS reports steepest ever decline in Ecommerce

The UK Government has just reported the largest drop in ecommerce activity on record. What is going on and what do we need to do about it?

Why having an Ecommerce marketing budget is a really really really bad idea

This post highlights a common problem with businesses that don’t focus on Profit on their Advertising Spend. We explain why this happens and what you can do to avoid this from damaging your own business.

Best Visual (photo, graphic, image) Formats & File Types for Ecommerce Websites

This post will improve your knowledge and technical understanding of how to make visual items look better and load quicker on your website. We have provided a 1 minute summary read to cover key points followed by a more in-depth summary for those looking for a deeper understanding of the subject.

Cookie Futures: How will Google cope?

Internet Marketing is an industry worth hundreds of millions of Dollars. It’s about to go through some deep changes that hinge around the use of cookies. How might all this impact business and who will be the ultimate winners and losers?

Where do E-commerce workers live & work in the UK?

People who work in UK ecommerce are not spread out evenly throughout the country. While many work remotely (and some, very remotely including overseas), most tend to work close to where a business is centred. The results include confirmation of the dominance of the Northern Powerhouse along with a few surprises.

Ways to model ecommerce customers without using cookies

As cookies disappear, marketeers will need alternative ways to model and target potential customers. Here we look at the technical mechanisms around how this will be done and suggest possible ways to help build persona-models that could be used for both marketing and conversion optimisation.https://gologin.com/what-is-canvas-fingerprinting.

Ecommerce Jobs in the UK; a Market Review

Ecommerce is booming. This is reflected within the ecommerce jobs market as highlighted through paid advertising. Most employers are looking for permanent full-time staff for what has increasingly become a core and rapidly expanding part of their business.

Why is Google now growing faster than Amazon?

Google is taking Ecommerce more seriously and it seems to be paying off with a doubling of their share price

Reskilling & Upskilling in Ecommerce

The report provides detailed evidence to support its view that the dominant factor that is holding back ecommerce in Scotland is a pervasive lack of skills.

How has Brexit affected ecommerce?

How good is Facebook as a platform for selling goods online?

How does Halloween impact Ecommerce businesses and their online sales?

Alibaba and Singles Day; a celebration of selling

Ecommerce and the Snake Oil Merchants

What should we call Ecommerce and is it a Sector?

Black Friday and Cyber Monday: How to Optimise your Profit

Why Do Some businesses Not Follow Return On Investment Rules?

Marginal Gains and Ecommerce

Ecommerce Opportunities with China

Price Levelling in Multi-Channel Ecommerce

Christmas retail sales dip …. or do they?

Scotland is Missing Out on the Boom in Online Trading

Replacing your Ecommerce website? The SEO disaster you need to avoid.