Over 475 key dates and ideas to help plan your Social posts, Email newsletters & Marketing campaigns for 2022.
Today INDEZ carried out a seminar at the The Scottish Business Exhibition. The seminar , conducted by Dr Peter Mowforth, was based on How to Sell from Scotland to China.
This new study concludes that, unlike most areas within the digital sector, ecommerce businesses employ roughly equal numbers of males and females. While female employment is strongest in smaller companies and markets such as design, beauty, fashion and social media, males tend to dominate senior positions, particularly in larger companies.
With INDEZ’s home town being the world centre for climate change thinking for the next couple of weeks, here’s a checklist to help us all think about our own ecommerce businesses and how we might each be able to make a difference on this hugely important issue.
Many of the companies we know use a paid Adword link in Google to direct traffic to their websites. Is this necessary, who benefits and how many more sales do you get as a result? We investigate and provide some pragmatic advice for those with online businesses.
The Business rates on Ecommerce Warehouses will rise significantly over the short to medium term. Here we look at how online trading businesses can prepare and mitigate these inevitable changes.
The UK Government has just reported the largest drop in ecommerce activity on record. What is going on and what do we need to do about it?
This post highlights a common problem with businesses that don’t focus on Profit on their Advertising Spend. We explain why this happens and what you can do to avoid this from damaging your own business.
This post will improve your knowledge and technical understanding of how to make visual items look better and load quicker on your website. We have provided a 1 minute summary read to cover key points followed by a more in-depth summary for those looking for a deeper understanding of the subject.
Internet Marketing is an industry worth hundreds of millions of Dollars. It’s about to go through some deep changes that hinge around the use of cookies. How might all this impact business and who will be the ultimate winners and losers?
People who work in UK ecommerce are not spread out evenly throughout the country. While many work remotely (and some, very remotely including overseas), most tend to work close to where a business is centred. The results include confirmation of the dominance of the Northern Powerhouse along with a few surprises.
As cookies disappear, marketeers will need alternative ways to model and target potential customers. Here we look at the technical mechanisms around how this will be done and suggest possible ways to help build persona-models that could be used for both marketing and conversion optimisation.https://gologin.com/what-is-canvas-fingerprinting.
Ecommerce is booming. This is reflected within the ecommerce jobs market as highlighted through paid advertising. Most employers are looking for permanent full-time staff for what has increasingly become a core and rapidly expanding part of their business.
Google is taking Ecommerce more seriously and it seems to be paying off with a doubling of their share price
The report provides detailed evidence to support its view that the dominant factor that is holding back ecommerce in Scotland is a pervasive lack of skills.
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