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The Twelve Days of Christmas Ecommerce Statistics

We hope you enjoyed our twelve days of Christmas Ecommerce Statistics.

Published

14 December 2017

by

Dr. Peter Mowforth

The Twelve Days of Christmas Ecommerce Statistics

Over the last twelve days INDEZ has brought you a daily Christmas Ecommerce Statistic. Below we have collated all the statistics from 1st December to 12th December.

We hope that it gives you valuable insight into the way in which customers shop online and allows you to utilise the information to make strategic decisions. We would love to hear about your marketing efforts and online growth during Christmas 2017.

Day 1

INDEZ Christmas stat card: how many holiday shoppers will research or buy a gift online? An estimated 92%

Day 2

INDEZ Christmas stat card: is price important when purchasing online? A reported 91% of customers look for a lower price

Day 3

INDEZ Christmas stat card: how loyal are holiday shoppers? 59% will be returning customers, while 41% will buy from a new retailer

Day 4

INDEZ Christmas stat card: are you offering free delivery over the festive period? 93% are more likely to buy if so

Day 5

INDEZ Christmas stat card: the most popular time to buy online during Christmas is weekdays between 12 and 2pm, and Sunday evenings

Day 6

INDEZ Christmas stat card: are you personalising your marketing messages this Christmas? 38% of businesses will not

Day 7

INDEZ Christmas stat card: are you offering seasonal discounts? Around 74% of shoppers are influenced by online savings

Day 8

INDEZ Christmas stat card: do customers use mobile devices to make online purchases? Around 39% of holiday shoppers will

Day 9

INDEZ Christmas stat card: is it too late to reach customers online? Around 40% of shoppers do most of their shopping in December

Day 10

INDEZ Christmas stat card: how do you split your marketing budget? Over 70% of brands allocate more than half their budgets to this season

Day 11

INDEZ Christmas stat card: is your website responsive? Around 81% of people who shop on tablets will end up buying

Day 12

INDEZ Christmas stat card: 1 in 5 shoppers will make a purchase after opening an email on a mobile, so check how your marketing looks on mobile

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