Services / Grow / INDEZ Accelerator
INDEZ Accelerator · Pay-for-performance PPC

Paid marketing, paid on performance.

A flexible management package for the paid channels of Magento and Adobe Commerce stores. You pay a small percentage of the revenue each channel can be shown to drive, so our fees grow only when your sales do.

£300

a month minimum (ex VAT), as a small % of attributable revenue

10

channels managed on one package

Free

INDEZ Dashboard & Attribution included

24/7

real-time reporting, with apps for iPhone, iPad and Android

Google Premier Partner: view INDEZ on Google Partners

Google Premier Partner · Microsoft Advertising Partner · Klaviyo Master Silver Partner.

Choose your goal

Configured for revenue
or for profit.

Every Accelerator package is set up around what growth means for your business right now.

Revenue growth

Maximise sales and brand value

Campaigns are run to grow top-line revenue and market share as fast as the numbers allow. Every package starts in revenue-growth mode.

Best for
Brands building value, and businesses with investors to report to.
Profit growth

Grow the margin you can reinvest

Google Ads campaigns are run on profit on ad spend (POAS), so every pound has to earn its place. Needs cost-of-goods prices for every product, updated in Magento at least once a month.

Best for
Smaller merchants on slim margins who need profit to reinvest in staff and growth.
Pricing

How pay-for-performance works

A small % of attributable revenue

From £300 a month ex VAT, across all your managed channels, with the rate falling as attributable revenue grows.

Tailored to your mix

Built around your current channels, growth targets and in-house skills.

Cover when you need it

We can run channels while your team is on holiday or leave, or between hires.

Pricing

From £300 a month ex VAT.

Your fee is a percentage of the revenue we can attribute to your managed channels, and the percentage falls as that revenue grows. All ad costs and platform fees are paid directly to each platform.

How the fee works

The first £5,000 of attributable revenue a month is covered by a £300 minimum fee. Each band above that is charged at a lower rate, stepping down from 5% to 0.2% on revenue over £1 million a month. All fees are ex VAT.

£300

on £5,000 a month (6%)

£1,150

on £25,000 a month (4.6%)

£2,900

on £100,000 a month (2.9%)

Get a Pricing Proposal →

What counts as attributable revenue

  • ✓

    Orders with a managed channel in the click path.

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    Excluding VAT, shipping and discounts. Free shipping above your threshold is deducted at £5.

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    Your own-brand search campaign is never counted.

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    Cancelled and refunded orders are credited back for up to 60 days.

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    Every order and its click path is shown on your INDEZ Dashboard.

Supported channels

Any channel. Or all of them.

We can manage any combination of these on a pay-for-performance basis, with one view of what each one returns.

Search, Shopping, Display, Video, Discovery, Local, Performance Max and retargeting.

Video action campaigns with product showcase, and retargeting.

Bing, Yahoo, AOL, DuckDuckGo and the Microsoft Audience Network.

Facebook and Instagram ads.

Email marketing and flows, also on a pay-for-performance basis.

Sponsored Products, Sponsored Brands and Sponsored Display.

eBay Advertising for marketplace sellers.

Affiliate marketing programme management.

B2B campaigns for merchants selling to trade and business buyers.

Ads in ChatGPT, reaching shoppers while they research and compare products.

Included with every package

See what every channel really returns.

Accelerator clients get INDEZ Dashboard with INDEZ Attribution built in: real-time reporting across your platform, marketplaces and marketing channels. Our Stape Server-Side tracking respects every visitor's cookie choices (Google Consent Mode v2), so attribution stays accurate and compliant.

  • ✓
    ROAS and estimated profit for every channel and campaign, per order.
  • ✓

    Stape Server-Side tracking for a fuller picture of each customer journey.

  • ✓
    A transparent attribution model built for your business and marketing mix.
Google Ads
Microsoft Ads
Meta
Amazon
Klaviyo
Awin
eBay

YouTube

LinkedIn

OpenAI

↓

Stape Server-Side tracking

Orders matched to the campaigns that touched them
↓
INDEZ Dashboard + Attribution
Your bespoke attribution model, updated in real time
↓
ROAS by channel
Estimated profit
Per-order journeys
Every month

What you get, every month.

  • ✓

    A monthly Accelerator report covering performance and the time we've spent.

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    A start-of-month call (up to 60 minutes) and a mid-month catch-up (up to 30 minutes).

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    An annual strategy session (up to 2 hours).

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    Up to an hour a month of on-demand data analysis and database reports.

INDEZ Dashboard v3.0, included free

  • ✓

    Apps for iPhone, iPad and Android, plus secure web access for up to 10 users.

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    Scheduled PDF reports by email.

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    Connects Magento, Google Analytics, Google Ads, Meta, spreadsheets and dozens more.

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    Ad spend, ROAS and traffic across Google, Microsoft and Meta in one view.

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    Targets, forecasts, revenue, orders, estimated profit, AOV and conversion rates.

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    Up to 25 custom metrics built for you on demand.

Proven ecommerce growth

Results, year after year.

Our ecommerce clients generate over £100m in online sales every year.

Average client ecommerce revenue growth

+75%
+73%
+120%
+109%
+64%
+84%
2018
2019
2020
2021
2022
2023
Premier Welding website shown on desktop, tablet and phone
Accelerator client

Premier Welding

+55%

Average year-on-year ecommerce growth since launch, with INDEZ managing paid media on a pay-for-performance basis.

Google Ads
Microsoft Ads
Facebook Ads
eBay Advertising
Read the case study →
Who it's for

Built for Magento and Adobe Commerce stores.

Accelerator works best when a few things are in place. We'll check them with you before we start.

Your store

  • ✓

    One Magento or Adobe Commerce website per package.

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    The Anowave GTM/GA4, Xtento Product Export and MageWorx SEO Suite extensions.

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    Read-only database access over a secure SSH tunnel.

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    A cookie consent platform that supports Google Consent Mode v2, such as Termly, Usercentrics or OneTrust.

Your marketing

  • ✓

    Google Ads as one of your channels.

  • ✓

    At least £250 a day across paid search, or £200 a day on Google Ads alone.

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    A Google CSS service, such as adstrong, Klarna or Producthero.

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    A Stape account for Stape Server-Side tracking (we'll tell you when to open it).

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    For Klaviyo, an opt-in list of at least 20,000 subscribers.

The team

Work with people who teach ecommerce growth.

Our team has taught ecommerce at the University of Strathclyde and presented at the Scottish Parliament, and runs the Ecommerce Club and Ecommerce Scotland.

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    A UK team, based in Scotland, England and Wales.

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    Everyone educated to degree level or higher.

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    Everyone paid above the UK Living Wage.

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    Our median team member has been with INDEZ for 10 years.

Short-staffed? We can manage your PPC channels while your team is on holiday or leave, or after someone moves on.
Dr John McSloy teaching an ecommerce course at Strathclyde Business School
Dr John McSloy teaching an ecommerce course at Strathclyde Business School, 2020
Peter Mowforth speaking at the Scottish Parliament
Peter Mowforth at the Scottish Parliament, 2018
Ecommerce course launch at the University of Strathclyde
Course launch at the University of Strathclyde, 2020
Let's talk

Ready to grow your ecommerce business?

Tell us where you are and where you want to be. We'll come back with a plan, not a sales pitch.

Book a Growth Call →
0141 674 9551

Scotland · England · Wales