Ecommerce Content and How to Use it to Grow Your Business

Karen Somerville

Karen Somerville

Robert Burton

Robert Burton

This FREE event run by the Ecommerce Club will be helpful for any Ecommerce business that is looking for help and guidance with skills and training for their own staff.

Karen Somerville is the driving force behind Angels' Share Glass and who sees engaging content as the primary driver for marketing. Robert Burton is Ecommerce Manager at Executive Shaving. Come along and you will be able to combine learning about the most effective methods and best practices for generating content while getting great ideas, offers and discounts on last minute presents for family and friends.

Topics that could potentially be included:

  1. Content types that include written text, photos and videos.
  2. Is it better to use your own team and could it be better to outsource?
  3. Increase efficiency and productivity with reusing and syndicating content.
  4. Should a content strategy align with an SEO strategy and how should that be done?
  5. Does it help to use Standard Operating Procedures (SOPs) to work efficiently.
  6. Cost effective Content.
  7. Is AI-based automated content production helpful?

Tools such as an Ecommerce Calendar can help punctuate content marketing to make it ever more relevant to target audiences.

Date & Time

Tuesday 6th December 2022 9.30-10.30am


Remote via "Google Meet"

Event Host

Ann-Maree Morrison
Dr Peter Mowforth

Work with a team that truly understands Ecommerce Growth

We've a proven track record with Ecommerce revenue growing (across all clients) by +109% (2021), +120% (2020), +73% (2019) and +75% (2018). Our Ecommerce clients generate over £100m in online sales.

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Dr. John McSloy presenting 11 days of a 12 day course Ecommerce Course (2020) at the Strathclyde Business School, University of Strathclyde.

Ready to Grow your Business?

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