Freeze Pro Shop // INDEZ Magento Replatform

Freeze Pro Shop Logo

Bespoke Ecommerce to Magento 2 Replatform

Freeze Pro Shop is an online specialist retailer of ski, snowboard, surf and outdoor products. INDEZ was commissioned to replatform from a bespoke Ecommerce platform to a new B2C Magento 2 website with 7 international websites, ERP/OMS integration & Marketplace automations.

Freeze Pro Shop // Magento 2 B2C Ecommerce Website

Replatform to Magento 2

In Q4 2019 INDEZ was commissioned to replatform the bepoke Freeze Ecommerce website (with inbuilt ERP system) to a new Magento 2 website with ERP/OMS system.

The new Magento 2 store needed to support price lists in 7 local currencies (to support International Marketplaces) and on the fly currency conversion for other key Ski resort countries.

Data Migration was particularly challenging as their website was their ERP/OMS system also, therefore a real-time sync needed to be setup which supported:

  • Full ERP/OMS functionality
  • Over 100,000 Product SKU's
  • Thousands of categories
  • Tens of thousands customers with loyalty points
  • 100,000+ orders
  • A dozen International Marketplace integrations
  • 800,000+ URL's redirected as part of SEO migration
INDEZ Magento
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Automations & Integrations

The Freeze Pro Shop Integrates with many of the leading International Marketplaces e.g. Amazon, ebay, TradeMe etc. Additionally the website has automation in place for cross store auto-price list generation, plus integrations with Veeqo for Inventory Control, Warehouse Management and Fulfilment Automation.

International Stores

The Freeze Pro Shop Magento website is an international website with dedicated websites & price lists in British Pounds, Euros, US Dollars, Canadian Dollars, Australian Dollars, New Zealand Dollars and Japanese Yen. All other high traffic countries have (on the fly) local currency conversion e.g. Denmark, Norway, Sweden, Switzerland & Russia.

* Flag icons made by Freepik from

Results & Growth

Below are some details on the project along with Year on Year (YoY) Ecommerce growth since launch. In addition to Ecommerce sales the Magento website has allowed Shearer Candles to win numerous new B2B clients which are not reported in the figures.

7 Global Stores

created with local currencies & payments


hours spent on build for 7 stores, automations & integrations


hours for bespoke data synchronisation

Jul 2019

launch date of website

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