Moved to Hyvä, with pages 85% lighter.
James Smith Fencing sells fencing, gates, cladding, equestrian and agricultural supplies to trade and retail customers. INDEZ rebuilt its Magento store on Hyvä, to a new design, with a new checkout, and took it live on 27 October 2026.
Move James Smith Fencing off Magento's ageing Luma theme and onto Hyvä. Rebuild every page to the new Figma designs, replace the checkout, and make the store faster without losing a single feature that trade customers rely on.
Every page rebuilt, before and after.
The header, menu, homepage, category and search pages, product pages, basket, checkout and My Account were all rebuilt to the Figma designs. Drag the slider to compare the old Luma site with the new Hyvä one.
A mega menu
Each department opens into headed columns, so the whole range is in view at once. On phones it becomes a full-height drawer.
A clearer buy box
Options show their real names, a finance line shows the monthly price, and the quantity sits inside the Add to Basket button. A buy bar follows once the buy box scrolls away.
Products first
Category pages lead with products, with filters and sorting in one row and a stock pill on every tile.
Editable without a developer
The homepage and landing pages are built in the Hyvä CMS editor, with live text on banners instead of text baked into images.
A fraction of the code, on every page.
Hyvä replaces Luma's RequireJS, Knockout and jQuery with Alpine.js and Tailwind CSS. We measured the same pages on the old and new sites, then cut what was left.
[Real-visitor results after 28 days: Core Web Vitals pass rate from Google Search Console, and conversion rate and revenue vs the same period last year from GA4]
A guided checkout, and the right tools for Hyvä.
One Step Checkout gave way to Hyvä Checkout: Basket, Delivery, Payment, Confirmation. Extensions that only worked on Luma were replaced with ones built for Hyvä.
Payments grouped clearly
Pay in full by card, PayPal or Pay by Bank, finance with Klarna, or a business account with Billie. Card details go into Mollie's secure fields with no redirect.
Fewer distractions
The menu and footer leave the checkout, Loqate finds the address as it is typed, and every field has help text.
The payment step in Hyvä Checkout, desktop.
Tested by the team, then launched.
Every change was tested on a staging copy of the store, with feedback tracked in BugHerd and signed off by JSF and INDEZ before go-live.
Same journey, both sites
The homepage, menu, category, product, basket and checkout were captured on the old and new sites in desktop Chrome and on iPhone, with speed and errors logged for each.
[Quote from JSF about the new site]
[Name, role, James Smith Fencing]
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