Insights · The Ecommerce Excellence blog

Advice, research and insight.

Everything we learn growing ecommerce businesses: marketing, data, platforms and the people behind UK online retail.

Ecommerce Marketing Calendar 2027

Marketing & Growth

Most popular resource

The Ecommerce Marketing Calendar

Over 475 key dates and ideas to plan your social posts, email newsletters and marketing campaigns, every month of the year.

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Latest articles

From the blog

Google Beacons: helping make highstreet retailers generate more sales

Marketing & Growth

Google Beacons: helping make highstreet retailers generate more sales

How Bluetooth beacons let high-street shops reach nearby shoppers' phones, who is using them, and how retailers could join Google's beacon trial.

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DNS: What you need to know for successful ecommerce

Platforms & Development

DNS: What you need to know for successful ecommerce

What DNS records do, why domain renewals and registrant details matter, and how resilient DNS keeps an ecommerce website and its email online.

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Is Ecommerce Personalisation a good thing?

Marketing & Growth

Is Ecommerce Personalisation a good thing?

Personalisation tools for Shopify, WooCommerce and Magento do increase sales, but first-generation recommendations still have a long way to go.

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What’s the difference between Magento Community Edition & Magento Enterprise Edition?

Platforms & Development

What’s the difference between Magento Community Edition & Magento Enterprise Edition?

What is the differences between Magento Community Edition and Magento Enterprise Edition? Our latest blog has a complete guide for choosing between the two versions of Magento.

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What platform is best for ecommerce - Woo, Shopify or Magento?

Platforms & Development

What platform is best for ecommerce - Woo, Shopify or Magento?

WooCommerce, Shopify or Magento? A comparison of the three most popular ecommerce platforms and how business size and ambition should guide the choice.

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Who is (about to be) the richest person in the world?

Strategy & Industry

Who is (about to be) the richest person in the world?

Jeff Bezos briefly overtook Bill Gates in 2017. Why Alibaba founder Jack Ma, backed by Alipay and Ant Financial, could also contend for the top spot.

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How to choose an Ecommerce Manager

Strategy & Industry

How to choose an Ecommerce Manager

The role, key skills, duties, KPIs and personality to look for when hiring an ecommerce manager, plus the in-house, experienced and graduate options.

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Is ecommerce a good investment?

Strategy & Industry

Is ecommerce a good investment?

Is ecommerce a good investment? Amazon, Walmart and market data suggest yes, but the best returns go to ambitious businesses built for size and scale.

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Ecommerce Marketing; what makes it different & why is it essential for maximising sales?

Marketing & Growth

Ecommerce Marketing; what makes it different & why is it essential for maximising sales?

How ecommerce marketing differs from traditional digital marketing, common agency mistakes, and the top five factors behind profitable online sales.

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Artificial Intelligence: it’s really not so complicated

Platforms & Development

Artificial Intelligence: it’s really not so complicated

A look behind the AI hype, from rule induction work for NASA at Glasgow's Turing Institute to the simple statistics behind most machine learning.

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Product Categorisation in Ecommerce

Platforms & Development

Product Categorisation in Ecommerce

How to categorise products for ecommerce: the 7 ± 2 rule, category usability, menus, category pages and SEO, marketplace mapping and warehouse layout.

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The world economy and Scotland’s ecommerce champions place within it

Strategy & Industry

The world economy and Scotland’s ecommerce champions place within it

Global growth is steady while ecommerce grows around six times faster. What that means for Scotland and the businesses leading its online trade.

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