Branding & Packaging
We provided a complete brand reinvention for the client, including evolution of their corporate identity to include “World of Teas” and development of a new visual identity based on a Victorian sea faring theme.
A truly international business with the majority of sales exported to over 40 countries, including selling container-loads of tea to China, India and Russia. Customers range from tea enthusiasts, to celebrities, and luxury hotel chains.
The Jenier rebrand/redesign in 2011 was a tremendous success and completely revolutionised the business by increasing sales by 2000% within the first year after launch. In 2013 sales increased by 103%. Since launch they have won a series of design and business awards including a ROCCO award 8 months after launch.
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